Consider Shows as investments, not expenses!

Presented by

Joyce McKee, President & CEO, Let's Talk Trade Shows

About this talk

Part 4 of The NBM Show: Trade Show Exhibitor Academy will feature the topic, “Consider shows as investments, not expenses!”. Calling all exhibit managers to think outside the box! Joyce McKee will share her insight on how to view trade shows as investments in building your business and gaining market share. She will offer tips on how to lower drayage and union costs while having more money to spend on promoting your presence! She’ll review how to get your money’s worth out of lead retrieval. She’ll give you an insiders look at move-in and move-out procedures. Finally she’ll explain the role of AGS and ways to get them in your corner. If you’ve ever had to explain your costs after a show before you discuss your success, then this is a webinar you won’t want to miss!

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This Webinar Channel is dedicating to helping NBM clients achieve the best possible results from their marketing programs. Topics will include proven strategies for getting the most out of print advertising, eMedia marketing and exhibiting at trade shows.