Understanding the New Consumer Path to Purchase

One of the biggest elements of retail that has been majorly disrupted over the past two years has been how and when consumers interact with retailers along their journey — in other words, there has been significant change in the consumer path to purchase. Now, many businesses are struggling to meet their customers at the right moment on an unprecedentedly dynamic and non-linear route. How can brands and retailers optimize their communications and overall interaction with today’s meandering consumers, connecting with them to deliver better assistance and impact? In this second episode of Infobip’s three-part webinar series designed to help retail leaders understand critical areas for customer experience innovation, expert guest speakers will unpack what the new consumer path to purchase looks like and how businesses can best show up along the journey. Our panelists will cover the following topics: -A look at the habits and expectations of consumers now -Understanding how these behaviors are disrupting the path to purchase -Where, when, and how brands & retailers can optimally connect with their consumers, from the initial discovery phase through to purchase and even post Speakers: Shari Rossow, Chief Executive Officer at What You See Is What You Get Eric Pilkington, Senior Partner, Americas Lead at IBM Glenn Figenholtz, Executive Vice President, Chief Customer Officer at TSG Ted Franz, Director of Product Strategy at Infobip