CX in Luxury Retail: Redefining Digital Experiences

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Presented by

Vern Tremble, Wunderkind | April Weber, Infobip | Francesco Iavarone, EssilorLuxottica

About this talk

Since 2020, retailers have undergone digital transformations to improve their online customer experience (CX); Vogue Business reported 78% of surveyed luxury brands had invested in online infrastructure like click & collect.* Luxury retailers are seeing the need to develop end-to-end omnichannel experiences to develop a loyal customer base. Complementary champagne and friendly sales associates are being bolstered with online chat boxes and automated messaging to provide exceptional service online and offline. Discover how data and technology can improve CX and drive customer loyalty. In this panel we’ll discuss: - What defines a good customer experience and how to deliver personalized interactions across digital channels - How to develop a seamless end-to-end omnichannel strategy to meet customer expectations - How to implement tailored CX solutions for consumers regardless of where they are in their buying journey *Vogue Business, ""The Shift to e-commerce poses a challenge for luxury brands"
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