Black Friday has evolved from being just an American holiday to a worldwide retail event with consumers spending billions of dollars across the globe. In 2021 Barclaycard, one of the UK's biggest debit and credit card issuers, reported that when compared to 2020, Black Friday payments increased 23% in 2021 between 12am and 5pm.* As the holiday becomes an increasingly important period, it’s important that retailers are ready to convert the weekend buzz into long-term interest.
Retailers need to understand how and when to best engage with their customers in order to convert holiday shoppers into loyal repeat clients. Join [Panel Name] as guest panelists discuss how data and technology can help retailers create long term bonds with their consumers.
In this panel we’ll discuss:
- Why retailers may be struggling with customer retention around Black Friday
- How to utilize customer data to provide hyper-personalized experiences and address Black Friday CX challenges
- The importance of conversational marketing and how to understand consumers needs through two-way conversations
*The Guardian, "Shoppers go to town as UK rings in biggest-ever Black Friday sales day"