Presented by
Gil Trotino, Dir. Product Marketing, K2View & Ron Ezekiel, Solution Director, K2View
Take a data product approach to (finally) achieve Customer 360
About this talk
About this talk:
Despite the massive investments companies have made in their Customer 360 programs, delivering a real-time, trusted, and complete view of the customer remains an illusive goal.
Conventional approaches (like CRM, MDM, CDP, and Data Virtualization) have failed to deliver on the promise. In fact, a recent Gartner survey shows that only 14% of companies have realized the full promise of Customer 360, but more than 70% are still working to get there.
We’ll introduce a transformational approach to complete your current Customer 360 initiative in weeks, using a data product approach, and while leveraging your existing investments.
Agenda:
* Challenges associated with achieving customer 360
* Why conventional approaches fall short?
* The Data Product approach to Customer 360
* Live product demo
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At K2View, we believe that every company should be able to liberate and elevate its data to deliver the most personalized and profitable customer experience in its industry, while being innovative and radically agile.
With K2View, companies manage data in a whole new way, using a business lens: they create data products that continually sync, transform, and serve data from siloed source systems – delivering a real-time, holistic view of any business entity to any data consumer.
Our Data Product Platform fuels operational and analytical workloads, at enterprise scale. It deploys as a data fabric, data mesh, or data hub - in an on-premises, cloud, or a hybrid architecture - in a matter of weeks, and adapts to change on the fly.
The most data-intensive companies in the world, including AT&T, Verizon, American Express, Vodafone, and Hertz trust K2View Data Product Platform for their operational use cases - spanning Customer 360, cloud migration, test data management, data tokenization, and legacy application modernization.