Presented by
Oded Rahmani, Billing & CRM Development Team Leader, Cellcom & Gil Trotino, Dir. Product Marketing
Case Study: Delivering Real-Time Customer 360 in 3-Months with Data Products
About this talk
About this talk:
Customer data is typically siloed in dozens of applications and data islands, structured and unstructured in many different formats and technologies. This explains why large enterprises face a monumental challenge in accessing unified and trusted customer data in real time.
Join this webinar to learn how Cellcom, a leading telco, took a data product approach to implement a real-time Customer Data Hub (CDH), with bi-directional integration to Salesforce CRM, in just 3 months.
See how the Cellcom CDH delivers a real-time, complete view of the customer, including product, service, and financial information - to enable personalized and profitable customer interactions across customer touch points
Agenda:
* The Data Product approach to Customer 360
* Cellcom business drivers and Customer 360 challenges
* Key steps and lessons learnt in building a real-time Customer Data Hub
* Review of 10 business use cases that leverage the Customer Data Hub
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At K2View, we believe that every company should be able to liberate and elevate its data to deliver the most personalized and profitable customer experience in its industry, while being innovative and radically agile.
With K2View, companies manage data in a whole new way, using a business lens: they create data products that continually sync, transform, and serve data from siloed source systems – delivering a real-time, holistic view of any business entity to any data consumer.
Our Data Product Platform fuels operational and analytical workloads, at enterprise scale. It deploys as a data fabric, data mesh, or data hub - in an on-premises, cloud, or a hybrid architecture - in a matter of weeks, and adapts to change on the fly.
The most data-intensive companies in the world, including AT&T, Verizon, American Express, Vodafone, and Hertz trust K2View Data Product Platform for their operational use cases - spanning Customer 360, cloud migration, test data management, data tokenization, and legacy application modernization.