Presented by
Amitai Richman, Director of Product Marketing, K2view & Simon McVeigh, VP Global Technologies, K2view
Test Data Management in 2025: From Legacy Tools to Synthetic Data
About this talk
Are you struggling to keep sensitive data out of your test environments? You're not alone. Our new 2025 State of Test Data Management Report reveals a startling reality: only 7% of companies are fully compliant with data privacy regulations in their test data processes.
Join K2view's Director of Product Marketing, Amitai Richman, and Simon McVeigh, VP Global Technologies for a live 45-minute webinar, "Test Data Management in 2025: From Legacy Tools to Synthetic Data," as they delve into the critical findings of this report and explore the future of test data management.
In this webinar, you'll discover:
* The compliance gap: Uncover the reasons behind the widespread struggle to keep PII out of test environments and learn actionable strategies to achieve compliance.
* The legacy tool trap: Discover how outdated TDM tools are hindering your progress and explore the benefits of modern approaches, including automation and advanced data masking.
* The C-Suite disconnect: Understand the differing perceptions of TDM effectiveness between executives and operational teams, and how to bridge the communication gap.
* The rise of synthetic data: Explore the growing adoption of synthetic data and its top use cases, including generating realistic data for edge case testing and development.
* Strategies for modernizing your TDM: Understand the different technological approaches to TDM and how to transition from legacy tools to a more agile, compliant, and efficient approach.
K2view
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Productize your data!
At K2View, we believe that every company should be able to liberate and elevate its data to deliver the most personalized and profitable customer experience in its industry, while being innovative and radically agile.
With K2View, companies manage data in a whole new way, using a business lens: they create data products that continually sync, transform, and serve data from siloed source systems – delivering a real-time, holistic view of any business entity to any data consumer.
Our Data Product Platform fuels operational and analytical workloads, at enterprise scale. It deploys as a data fabric, data mesh, or data hub - in an on-premises, cloud, or a hybrid architecture - in a matter of weeks, and adapts to change on the fly.
The most data-intensive companies in the world, including AT&T, Verizon, American Express, Vodafone, and Hertz trust K2View Data Product Platform for their operational use cases - spanning Customer 360, cloud migration, test data management, data tokenization, and legacy application modernization.