Building a Customer-first Business: Blueprint for CX Success

Presented by

Caitlin Keohane - SVP, Global Customer Advocacy | Zoe Koven - VP, Customer Advocacy

About this talk

Embarking on a business transformation to sustain your customer-first company is no easy feat. For example, one method of enacting this transformation is evolving from unauthenticated talk and chat channels to personalized messaging. But where do you get started? In this session, Zendesk Advocacy leaders Caitlin Keohane and Zoe Koven share their top tips and strategies for a steady path to CX success.

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Zendesk is a customer service software company with support and sales products designed to improve customer relationships. We believe that every great customer relationship stems from a conversation, so we built a customer service software company that designs solutions to help foster better customer relationships. Powerful, innovative customer experiences should be within reach for every company, no matter the size, industry or ambition. We will be sharing regional webinars and stories from Asia. To learn more about us, visit