How to Transform the Customer Experience with Customer Data Platform on AWS

Presented by

* Siva G Subramanian, Global Head of Data & Analytics, Searce * Rajdip Chaudhuri, Sr. Partner Solution Architect, AWS

About this talk

A Myriad of forces are against our Business needs, such as fragmented omnichannel experiences, quick changes in consumer behavior, the sunsetting of third-party cookies, and Mail Privacy Protection. We are beginning to understand that gathering all of the consumer data in one location is a key component of addressing each of those difficulties, and that is the Customer Data Platform (CDP). However, the CDP landscape is confusing, and many are not sure what the right choice is for them. If you get it right, you deliver unsurpassed value and personalized digital experiences to customers. In this webinar, Siva Ganapathy Subramanian and Rajdip Chaudhary will clear things up by: * Discussing the pain points a CDP addresses * 360 View of the Customer * Explaining how Searce with AWS can solve your needs * Sharing a few scenarios to assist you in determining your needs Speakers: * Siva G Subramanian - Associate Vice President & Global Head of Data & Analytics, Searce * Rajdip Chaudhuri - Senior Partner Solution Architect, Amazon Web Services

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