How a CDP Resolves 3 Top Customer Data Challenges

Presented by

* Siva G Subramanian, Global Head of Data & Analytics, Searce * Rajdip Chaudhuri, Sr. Partner Solution Architect, AWS

About this talk

Fragmented omnichannel experiences, quick changes in consumer behavior, the sunsetting of third-party cookies, and Mail Privacy Protection all conspire to complicate customer data management. Gathering all this data in a Customer Data Platform (CDP) is a key component of addressing each of those difficulties. However, the CDP landscape is confusing, and many are not sure which CDP is the right choice is for them. But, if you get it right, you deliver unsurpassed value and personalized digital experiences to customers. In this webinar, Siva Ganapathy Subramanian of Searce and Rajdip Chaudhary from AWS will clear things up by: • Discussing the pain points a CDP addresses • Dissecting the 360 View of the Customer • Explaining how Searce with AWS can solve your needs • Sharing a few scenarios to assist you in determining your needs
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