Campaign to closure – A Data Driven Everything approach

Presented by

Dipali Mehta, Amazon Web Services | Rajiv Kumar Pandey, R Systems, Inc.

About this talk

Campaign-2-Closure (C2C) is an AI driven Marketing and Campaign analytics solution. It enables data-driven Omni-channel Customer Experience, Optimized Inventory Management & Order Processing. C2C’s Channel Optimization Personalization feature offers visibility over consumer footprint and customer’s buying propensity. It provides speed & agility that sustains change for events or anomalies like COVID-19 & holiday demand and is empowered with Dynamic Customer Campaigns and Forecast Demand / Predict Change. Key takeaways: Learn how - An end-to-end marketing campaign can be implemented using a data-driven approach. - By injecting customer feedback into systems and using it for machine learning, marketing campaigns can be made intelligent and allow for faster campaign closure - You can deliver superior customer experiences and better business outcomes - AWS Data Driven Everything (D2E) program and how it can help

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