Navigate the Complex Brand-Creator Relationship

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Presented by

Brendan Gahan, Creator Authority; Phil Ranta, Fixated; Max Benator, Orca; Evan Heby, Tipalti

About this talk

More and more businesses are turning to third-party creators, influencers, and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. But what do brands need to do to keep creators happy? And what do creators want from their relationships with brands? Hint: Creative authenticity and on-time payments come into play. Discover everything that brands and creators should keep in mind to ensure a successful working relationship with leaders at LinkedIn influencer agency Creator Authority, We Are Verified, and social commerce creator Orca. You’ll find out: - Industry best practices right now that those getting into the space need to be aware of - What both parties need out of the relationship in order to be happy - Strategies to create long-term brand partnerships and revenue streams and ensure ROI
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Tipalti is the only global payables automation solution to streamline all phases of the AP and payment management workflow in one holistic cloud platform. Tipalti makes it painless for accounts payable departments to manage their entire supplier payments operation. The solution addresses everything from supplier onboarding and vetting, to tax and regulatory compliance, invoice processing, payments to suppliers anywhere in the world in a wide range of payment methods and currencies, supplier payment status communications, to closing the loop with payment reconciliation and reporting.