Increase the Business Impact of your Product Team | North Star Framework & OKRs

Presented by

John Cutler, Product Coach & Amplitude Evangelist

About this talk

Join Amplitude's John Cutler as he shares a practical framework for using business objectives and engagement models to determine your product's North Star - the key metric that quantifies the business impact of your product team. In this session, John Cutler, will cover the North Star Framework & OKRs. You will learn: How OKRs and North Star Metrics are different but complementary How to align business objectives with your North Star inputs How to integrate OKRs with the North Star Framework Who is this for? Anyone interested in: A greater sense of impact and coherence in your work. Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs. More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture. To be data-informed instead of letting the data drive you in circles. Shared language and common understanding about vision, strategy, and value.

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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes — from loyalty to lifetime value — and intelligently adapt each experience in real time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers, including 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?” Learn more at