Adapt Your Analytics for the New Digital Era

Presented by

Hiển Phan | Enterprise Product Marketing Director, Amplitude

About this talk

The status quo for digital analytics is evolving to meet the needs of the current digital era. As organizations look to move beyond measuring digital experiences on the surface, many teams are quickly switching to product analytics in order to better measure success at the core of value creation: the digital journey and the product experience. Join the webinar to understand why product analytics should optimize and power your digital business. As part of this presentation, we will cover: - How Google Analytics and Amplitude are different - Ways that Amplitude complements Google Analytics - Use cases for Amplitude in the new digital era of analytics and customer experience - Amplitude Analytics Template in Google Tag Manager
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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes — from loyalty to lifetime value — and intelligently adapt each experience in real time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers, including 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?” Learn more at