6 barriers to creating great B2B content and what to do about them
David McGuire, Creative Director at Radix Communications | Karla Rivershaw, Head of Marketing at Turtl
About this talk
68% of B2B marketers are not proud of their own content Let’s just let that number sink in a bit.
It turns out there are a whole range of factors why many B2B marketers struggle to feel good about the content they publish, from resourcing constraints, to changing priorities, to interfering stakeholders. I mean who hasn’t had to deal with an exec that fancies themself a marketer and is constantly getting in the way?
But it doesn’t have to be that way.
Join David McGuire, Creative Director at Radix Communications, and Karla Rivershaw, Head of Marketing at Turtl, as they explore and discuss the six most common barriers to creating great B2B content and how these obstacles can be overcome.
Join this webinar if:
You’re passionate about great content
You struggle to publish content you’re proud of
You’re ready to shake up the status quo
Curious about buyer psychology, content-led revenue and customer growth, or engaging B2B audiences? We discuss B2B content trends, challenges, and opportunities with some of the brightest marketing, sales, and customer teams in the business. Follow along to learn more about engaging B2B content and communications.…