6 barriers to creating great B2B content and what to do about them

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Presented by

David McGuire, Creative Director at Radix Communications | Karla Rivershaw, Head of Marketing at Turtl

About this talk

68% of B2B marketers are not proud of their own content Let’s just let that number sink in a bit. It turns out there are a whole range of factors why many B2B marketers struggle to feel good about the content they publish, from resourcing constraints, to changing priorities, to interfering stakeholders. I mean who hasn’t had to deal with an exec that fancies themself a marketer and is constantly getting in the way? But it doesn’t have to be that way. Join David McGuire, Creative Director at Radix Communications, and Karla Rivershaw, Head of Marketing at Turtl, as they explore and discuss the six most common barriers to creating great B2B content and how these obstacles can be overcome. Join this webinar if: You’re passionate about great content You struggle to publish content you’re proud of You’re ready to shake up the status quo

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