No gaps content mapping: How to enable an irresistible buyer journey

Presented by

Kate Terry, Head of Demand at Turtl | Dani Mansfield, Content Strategist at Turtl

About this talk

The buyer journey is at the heart of the customer experience. Content creators are responsible for crafting content that speaks to the needs of buyers at each stage of the journey, and high-performing content can be the difference between a new customer and a missed opportunity.

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Curious about buyer psychology, content-led revenue and customer growth, or engaging B2B audiences? We discuss B2B content trends, challenges, and opportunities with some of the brightest marketing, sales, and customer teams in the business. Follow along to learn more about engaging B2B content and communications.