The psychology of personalization: how to drive revenue growth

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Presented by

Nick Mason, Founder and CEO of Turtl | Shirin Oreizy, Founder and President at Next Steps

About this talk

Every marketing team worth their salt wants to give prospects and customers a world-class experience. Those who understand powerful principles of psychology and behavioral science can accomplish this while driving tangible business results.

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Curious about buyer psychology, content-led revenue and customer growth, or engaging B2B audiences? We discuss B2B content trends, challenges, and opportunities with some of the brightest marketing, sales, and customer teams in the business. Follow along to learn more about engaging B2B content and communications.