4 content marketing methods to engage modern B2B buyers

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Presented by

Kit McKay, Content Marketing Manager | Kate Terry, Head of Demand

About this talk

Content marketing has become essential to engage prospects, drive leads and revenue, fuel account-based strategies, and progress buyer-seller relationships. But in a saturated digital landscape with increasing demands on marketing teams, keeping up and standing out can be challenging. Buyers expect meaningful, personalized, and relevant content that will help them to understand, trust, champion, and drive success with your business. So what are B2B organizations doing to streamline production, engage buyers online, and stand out from the competition? Turtl’s Kit McKay, Content Marketing Manager and Kate Terry, Head of Demand, will get together for a coffee and chat to explore four key trends in content marketing, their value for modern B2B orgs, and how to apply them to stand out amidst saturation and connect with buyers. Join us, won’t you? Here’s what we’ll cover, along with stats and examples: The top four methods, based on research and interviews, that modern B2B orgs are using today Key tactics to take each method from idea to execution How marketers are approaching content production processes to make them more agile and buyer-centric How Turtl Marketing applies our top tactics, including personalization, along the buyer journey

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Curious about buyer psychology, content-led revenue and customer growth, or engaging B2B audiences? We discuss B2B content trends, challenges, and opportunities with some of the brightest marketing, sales, and customer teams in the business. Follow along to learn more about engaging B2B content and communications.