How Turtl Marketing uses personalization to build deeper customer relationships

Presented by

Kate Terry, Head of Demand and Jenny Howe, Campaign Marketing Manager

About this talk

Join Kate Terry, Head of Demand, and Jenny Howe, Campaign Marketing Manager, for an inside look at how Turtl Marketing approaches personalized content for account-based engagement. You’ll find out all about: The two types of personalization and why they matter Jumpstarting the personalization engine with Turtl data How to scale ABM for account growth Examples of personalized content across the journey

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Curious about buyer psychology, content-led revenue and customer growth, or engaging B2B audiences? We discuss B2B content trends, challenges, and opportunities with some of the brightest marketing, sales, and customer teams in the business. Follow along to learn more about engaging B2B content and communications.