Customer-driven content for automotive marketers

Presented by

Andrea Mallo, Retail Marketing Manager Europe at Genesis Motor and Kate Terry, Head of Demand at Turtl

About this talk

How are automotive marketers driving leads, growth, and customer experience in the digital era? With car buyers doing more of their research online, companies in the automotive space are looking to transform their digital marketing to give customers an unforgettable experience. But as the automotive industry advances, digital marketing is often stuck in the slow lane with manual processes and traditional approaches. In this 30-minute webinar, we’ll speak with Andrea Mallo, Retail Marketing Manager, whose experience at Maserati and Aston Martin has led her to the cutting edge of what is possible for digital experience at Genesis Motor. Andrea will share how Genesis Motor is approaching digital marketing from the ground up and finding innovative ways to deliver high quality leads, brand awareness, and an elevated customer experience. Join to take away insight on: Measuring customer feedback and satisfaction online Improving lead quality and quantity Connecting digital and in person experiences Understanding customer behavior and interests Growing a modern automotive brand Plus, we will look at a case study on how the marketing team at Lexus saw an 80x jump in lead generation by bringing in psychology-led digital content.

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