Turtl Labs: the science of personalization

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Presented by

Richard Chataway, Behavioral Scientist and CEO at BVA Nudge Unit UK and Nick Mason, CEO and Founder at Turtl

About this talk

What do 1 billion content data points say about the science of personalization? Let's find out. Richard Chataway, Behavioral Scientist and CEO at BVA Nudge Unit UK, and Nick Mason, Founder and CEO at Turtl, will dive into behavioral science to explore the data behind personalization, why it works, and how to leverage it to engage and convert B2B audiences. The discussion will center on brand new findings from Turtl's unique dataset of over 1 billion content data points. Your top takeaways: - Learn the impact of personalization on B2B content - Explore the behavioral science driving decisions and engagement - Find out what this means for B2B teams - Apply these insights to make content more memorable and engaging and much more!

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