The psychology of personalization

Presented by

Amber Bogie, Reachdesk | Komal Helyer, Fractional CMO | Phil Brown, OneGTM | Nick Mason, Turtl

About this talk

How are B2B marketers engaging and driving growth in accounts - at scale - in the digital era? With the fierce competition for attention, companies are looking to bring in personalized experiences that tap into buyer psychology to hit business goals. But with all the hype around personalization, marketers are often stuck weeding through all of the data, processes, and heavy lifting to make it happen. So how can we inject some personalization into our buyer journeys and see results at scale - without getting bogged down in implementation? In this idea-generating and actionable webinar, we’ll bring together experts in psychology, personalization, MarTech, and strategy + tactics to share exactly how you can start and build up personalized account engagement. Join the discussion with Amber Bogie, Director of Global Demand Generation at Reachdesk; Komal Helyer, Fractional CMO; Phil Brown, Managing Director at OneGTM; and Nick Mason, CEO and Founder at Turtl. By the end of the webinar, you’ll learn: • Key areas of psychology that marketers should tap into • How to apply these concepts across channels, with a focus on content, email automation, and sales enablement • Top barriers to personalization and how to overcome them • Where to start on your personalized account engagement journey Plus, we’ll look at new Turtl Labs data from 1 billion content data points on the impact of personalization on attention and engagement, and data from Reachdesk on the power of gifting and its influence on account engagement.

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