Name: Cutting through the noise: Connect with customers in a digital-first world
Start: 2023-02-15T10:00:00Z
End: 2023-02-15T10:01:02.000Z
Location: BrightTALK
Rating: 5

Slack is a new way for your entire company to communicate. It replaces email with something faster, better organised and more secure. Instead of one-off email chains, all your communication is organised into channels that are easy to create, join and search. When there’s a channel for everything that happens at your company, everyone knows exactly where to go to get work done.

Hear from EDF on how they use Slack to transform customer support operations and drive business growth. In today’s fast-paced digital landscape, the strategic use of agents and AI is key for gaining a competitive edge. By investing in the right technological tools and platforms, organizations can empower their workforce, streamline operations, and foster a culture of innovation and efficiency.

In this recorded webinar, originally brought to you by CIO and Slack, you’ll learn how aligning technology with a focus on creating an exceptional employee experience (EX) can lead to a superior customer experience (CX), ultimately driving company growth and outperforming competitors. Our expert speakers delve into real-world examples and best practices that show the tangible benefits of a tech-driven approach, from boosting employee engagement and productivity to enhancing customer satisfaction and loyalty.

Join us to discover how a holistic technology strategy not only improves the bottom line but also positions your company as a leader in the market.

Things you’ll learn:
- How the strategic use of agents and AI can provide a significant competitive advantage.
- The symbiotic relationship between EX and CX and how they drive business growth.
- Real-world examples and best practices of how technology can boost employee engagement and productivity.
- How digital agents are being used to make knowledge more accessible to your workforce.
- Advice for organisations looking to empower employees and drive CX through digital agents.
- Predictions for the future of AI and agent technology in customer service.

How enhancing employee experience is driving customer experience and innovation

How can a company expand across 50+ countries and still remain agile, creative, and well-organized? In “Slack to Innovate”, Omid Habibi from On AG shares how the company scales with structure — and how Slack supports that journey. What started as a small start-up has grown into a global brand, trusted by over 7 million sports enthusiasts worldwide. In Q1 2025 alone, On reported impressive results: net sales reached CHF 726.6 million, reflecting 43% year-over-year growth.

Things you’ll learn:
- How On AG leverages clear Slack guidelines to ensure effective cross-functional communication.
- How to scale growth safely and sustainably.
- How Slack workflows and integrations enhance everyday efficiency.

Growth with Structure: The Success Story of On

Das Zeitalter der KI-Agents hat begonnen. McKinsey schätzt, dass generative KI jährlich bis zu 4,4 Billionen Dollar mehr an Gewinnen einbringen könnte, und dass Mitarbeiter:innen, die generative KI nutzen, 40 Prozent produktiver arbeiten als diejenigen, die sie nicht nutzen.

Das bietet enormes Potenzial für den ROI und hilft, eine zentrale Herausforderung im Arbeitsalltag zu lösen – dass 41 Prozent der Arbeitszeit auf geringwertige Aufgaben entfällt. Teams arbeiten mit begrenzten Kapazitäten – und profitieren daher von einem Betriebssystem für die Zusammenarbeit, das auf Agents basiert, Produktivitätsgewinne erschließt und die Arbeit vorantreibt.

Agentforce in Slack bindet alle Agents in den Arbeitsalltag ein. Im Webinar wird es außerdem Infos zu neuen Funktionen für Agentforce in Slack geben: Slack wird dabei zur Schaltzentrale für Agents. Im Webinar erfährst du, wie Mitarbeiter:innen mit Agentforce über Direktnachrichten und Unterhaltungen in Channels interagieren und wie sie dank vorgefertigten Paketen für Themen und Aktionen schneller mit dem Aufbau ihrer eigenen Agentforce beginnen können.

Things you’ll learn:

- Agentforce in Slack über den Agentforce Hub erschließen und nutzen.
- Agentforce mit Slack-spezifischen Aktionen im Agent Builder erweitern
- Teams durch Agents mit vorgefertigten Fähigkeiten, Themen und Aktionen unterstützen.

Agentforce in Slack: Produktivität neu gedacht

L'era dell'IA autonoma è ormai iniziata. Secondo McKinsey, l'IA generativa potrebbe incrementare i profitti potenziali annui fino a 4,4 trilioni di dollari, mentre i dipendenti che utilizzano l'IA generativa registrano un aumento delle prestazioni del 40% rispetto a quelli che non la utilizzano

Questo ha un enorme potenziale di ROI e può aiutare a risolvere la sfida cruciale che i dipendenti devono affrontare ogni giorno: impiegare il 41% del loro tempo in attività a scarso valore. La forza lavoro opera a capacità fissa e ha bisogno di un sistema operativo di lavoro basato sull'assistenza degli agenti che sblocchi questi guadagni di produttività e faccia avanzare il lavoro.

Agentforce in Slack consente di integrare tutti gli agenti dei tuoi dipendenti nel flusso di lavoro. In Slack, Agentforce diventa più pertinente, perspicace e preciso quando attinge ai dati delle conversazioni pubbliche e autorizzate nel tuo spazio di lavoro.

Unisciti a noi per scoprire come i dipendenti interagiscono con Agentforce tramite le esperienze conversazionali di Direct Message e di canale e come poter iniziare a costruire il tuo Agentforce personalizzato più velocemente grazie ad argomenti e azioni predefiniti.

- Come scoprire e interagire con Agentforce in Slack dall'Agentforce Hub
- Come migliorare Agentforce con le azioni Slack in Agent Builder
- Come aumentare la produttività della tua forza lavoro con competenze, argomenti e azioni predefiniti

Presentiamo Agentforce in Slack: Sblocca la produttività agentica per ogni dipendente

La era de la IA autónoma ha llegado. McKinsey estima que la IA generativa podría añadir hasta $4.4 billones de dólares beneficios potenciales anuales, y los empleados que utilizan IA generativa experimentan un aumento del 40% en su rendimiento en comparación con aquellos que no la usan.

Esto tiene un enorme potencial de retorno de inversión y ayuda a resolver el desafío crítico al que los empleados se enfrentan cada día: dedicar el 41% de su tiempo a tareas de bajo valor. Los equipos operan con una capacidad fija y necesitan un sistema operativo de trabajo basado en agentes que desbloquee estos aumentos de productividad y haga avanzar el trabajo.

Agentforce en Slack integra a todos los agentes en el flujo de trabajo. Estamos anunciando nuevas y emocionantes funciones de Agentforce en Slack, donde Slack se convierte en el centro neurálgico de tus agentes para empleados.

Únete a nosotros y descubre cómo los empleados interactúan con Agentforce a través de experiencias conversacionales en DM y canales, y cómo puedes empezar a construir tu propio Agentforce más rápido con temas y acciones predefinidos.

- Cómo descubrir e interactuar con Agentforce en Slack desde Agentforce Hub
- Cómo mejorar tu Agentforce con acciones de Slack en Agent Builder
- Cómo escalar tu equipo con habilidades, temas y acciones preconfiguradas

Presentación de Agentforce en Slack: Desbloquea la Productividad Autónoma para Cada Empleado

How will you put AI to work in 2025? Hear the latest research insights and trends in workplace collaboration from Metrigy analyst and AI expert Irwin Lazar. Leaders are urgently seeking the ROI from AI investments and adopting new strategies grounded in daily collaboration, centralised knowledge and connections with apps and data.

Learn why digital labour offers every organisation the potential to scale their operations and accelerate growth. See how innovative companies are already using Agentforce to work alongside teams, learn business practices and perform autonomous processes. You’ll also hear from the experts at Slack about the 5 steps every organisation should be taking to prepare for digital labour and make the most of this opportunity.

Things you’ll learn:
- Why leaders are centralising collaboration to find the ROI from AI
- How AI agents can improve employee experience
- 5 steps to prepare your organisation for digital labour

How to Evolve Workplace Collaboration for Digital Labour

Join Wayne Kurtzman, IDC Research Vice President of Collaboration and Communities and Ryan Gavin, CMO of Slack for a timely discussion about how collaboration platforms have become the critical link for organisations to deploy AI and agents successfully. Learn the key trends and new capabilities that leaders are looking for as they re-evaluate their work platforms for the era of agent-powered productivity.

From native AI functionality to automation to extensibility and partner ecosystem, today’s work platforms must connect the whole enterprise. Hear why Slack was named a Leader in the 2024 IDC MarketScape for Worldwide Collaboration Applications and see how companies are using Slack to put AI to work in a trusted environment.

Things you’ll learn:
- Why every company should be rethinking their approach to collaboration
- Key capabilities and strategies to look for in collaboration platforms
- How Slack is making agents a part of the team in the multiplayer enterprise

The Multiplayer Workplace: How AI Agents Will Transform Enterprise Collaboration

Slack is the best place for employees to interact with Agentforce. Learn how agents become teammates that take action in the flow of work.

The era of agentic AI has arrived. McKinsey estimates that generative AI could add up to $4.4 trillion in potential profits annually, and employees using gen AI experience a boost of 40% in performance compared with those who are not.

This has massive ROI potential and helps solve the critical challenge employees face every day — spending 41% of their time working on low-value tasks. Workforces are operating at a fixed capacity and need an agent-first work operating system that unlocks these productivity gains and drives work forward.

Agentforce in Slack brings all of your employee agents into the flow of work. In Slack, Agentforce becomes more contextually relevant, insightful, and accurate when tapping into public and permissioned conversational data in your workspace.

We’re announcing exciting new Agentforce features, where Slack becomes the central hub for your employee agents. Join us to learn how employees engage with Agentforce through DM and channel conversational experiences and how you can get started building your custom Agentforce faster with pre-built packaged topics and actions.

Things you’ll learn:
- How to discover and interact with Agentforce in Slack from the Agentforce Hub
- How to enhance your Agentforce with Slack actions in Agent Builder
- How to scale your workforce with prepackaged skills, topics, and actions

Introducing Agentforce in Slack: Unlock Agentic Productivity for Every Employee

Nehmen Sie an diesem Webinar teil, um zu entdecken, wie wegweisende Innovationen von Slack die Produktivität für jede Geschäftslinie revolutionieren werden, indem sie Ihrer Organisation helfen, die Kraft von Menschen, Daten, Apps, KI und Agents in Slack zu kombinieren – der Gesprächsschnittstelle für die Arbeit.

In diesem Webinar erfahren Sie, warum:

- die alten Arbeitsweisen nicht mehr funktionieren.
Unternehmen müssen das Potenzial des KI-Zeitalters freisetzen. Slack dient als das Betriebssystem für die Arbeit, in dem Menschen und Agents zusammenkommen, um eine höhere Produktivität zu erzielen und überlegene Geschäftsergebnisse zu erzielen.
- Slack ist die Gesprächsschnittstelle für Agentforce
Jeder Salesforce-Kunde sollte planen, Slack in alle ihre Geschäftsbereiche zu integrieren, um Produktivitätssteigerungen von Finanzen über IT bis hin zu Marketing, Vertrieb, Service und darüber hinaus zu erzielen.
- Slack ist Ihr Arbeitsbetriebssystem für Ihr gesamtes Unternehmen
Slack verbessert seine nativen KI-Fähigkeiten durch die Integration von KI Apps und Agents von Drittanbietern. Dies ist der moderne Arbeitsfluss: Menschen und KI arbeiten zusammen.

Die Zukunft der menschenzentrierten, agentengesteuerten Arbeit mit Slack

AI is transforming the way we work – empowering us to access knowledge, enhance productivity, and focus on what truly matters in the long term.  

According to the Slack Workforce Index, 54 % of employees in Germany and 41 % worldwide see AI and automation technologies as a key advantage for streamlining tasks.

Join Sohom Paul, Director of Product, Slack AI and one of the visionaries behind Slack’s AI solutions, in this Pioneers of Change session with Verena Pausder. Discover how Sohom brought Slack AI from prototype to market in just six months and gain a behind-the-scenes look into the challenges, benefits, and surprises of developing an AI product. 

In this session, Sohom will share his personal passion for AI, provide actionable insights into building AI-powered tools, and explore what employees can expect from the future of work with AI as well as the evolving workplace skills and mindsets needed to thrive in the AI era.

Things you’ll learn:
- Learn how AI products are conceived, developed, and launched
- Discover practical ways AI can simplify and enhance daily work
- Gain inspiration for embracing AI as a force for positive change in the workplace

Pioneers of Change with Sohom Paul: Unlocking the Power of AI at Work

AI agents can be powerful, but their use necessitates the creation of accountability mechanisms and collaboration frameworks.

Trust in AI systems is crucial, and it is important to design AI systems in a way that ensures data security, content safety, and transparency. As AI agents become increasingly prevalent in our lives and workplaces, there is a need for designing AI agents that are accountable, trustworthy, and collaborative.  Establishing guardrails to control the actions of AI agents is essential to prevent them from overreaching or executing actions they have not been allowed to perform.

Originally presented at Slack City Tour London, join this webinar to hear an unbiased view from Franny Hsiao, Distinguished AI Architect at Salesforce.

Things you’ll learn:
- The role of AI agents in our lives and workplace
- Need for designing accountable, trustworthy, and collaborative AI agents
- The importance of establishing guardrails to safely deploy, use and trust AI

Enhanced AI Agency: Accountable, Trustworth and Collaborative (Italian Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative (Spanish Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative (French Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative (German Subtitles)

Enhanced AI Agency: Accountable, Trustworth and Collaborative

Join this session from Slack City Tour Berlin to hear directly from Slack AI, Director of Product, Sohom Paul, to learn more about Slack’s AI capabilities.

According to Sohom, time is our most valuable asset in both our personal and professional lives. However, we often waste it sorting through excessive amounts of information. Discover how Slack can alleviate the burden of information overload and the struggle of locating information in the workplace. By consolidating all data in a single platform, Slack facilitates rapid access to answers to inquiries. 

The session covered Slack's security features and how the future of work will be shaped by the integration of AI, Agentforce in Slack, and third-party agents. The integration of Salesforce's Agentforce into Slack will revolutionize the way people work. Users will be able to interact with agents to accomplish tasks. Sohom shared his vision for Slack's evolution. He believes Slack will become an AI-based operating system for work, rather than just a messaging app.

Things you’ll learn:
- How the future of work involves collaborating and co-creating with AI agents
- Reduce the time spent on information gathering by providing contextual and relevant information
- How Slack AI ensures the privacy and security of user data
- By integrating Salesforce agents and third-party agents into Slack, you can further enhance work efficiency and collaboration

Work with AI and Agents in Slack to Transform your Work Success (Italian Subtitles)

The concept of “work” is going through a big inflection point. The way we work is changing. The current work environment isn’t working. Employees are overwhelmed by information and applications. Knowledge workers use 11 to 25 applications daily. This makes them feel lost and spend more time on auxiliary tasks than actual work. It’s hard for employees to be efficient and effective when they have to use so many unconnected applications.

AI has the potential to dramatically improve productivity and efficiency. In fact, by 2030, it’s estimated that 80% of project management tasks will be automated. To take advantage of these benefits, we need to do more than just adopt new technology. We need to change the way we work.

Listen in to this session from Slack City Tour Amsterdam, to hear from Mike Rawson, CIO of citizenM on how they use Slack across various lines of business, how the company transitioned property management systems in just weeks instead of months, and how Slack has played an instrumental role in the Value Driven Agile approach Mike has developed. 

Things you’ll learn:
- The current state of work and its challenges
- What is the potential of AI and technology in the future of work
- citizenM's digital transformation journey and use of Slack

The Future of Work: Human-Centered, AI-Powered (Italian Subtitles)

Work with AI and Agents in Slack to Transform your Work Success (Spanish Subtitles)

The traditional methods for connecting with customers no longer apply. On-site demos and in-person events have been replaced by digital interactions. The interesting twist? Most buyers like it that way. In fact, three out of four B2B decision makers prefer remote interactions or digital self-serve over face-to-face engagements, according to an analysis by McKinsey.

So how do you meet buyers where they are, stand out from the noise and build strong relationships in a digital-first world? AJ Tennant, Slack’s vice president of sales, explores these and other questions with sales leaders including Samantha McKenna, the CEO of #samsales Consulting; Sahil Mansuri, the CEO of Bravado; and Kathy Gereau, the regional vice president of enterprise sales CLM for DocuSign. Tune in to this webinar to learn how you can help your reps build lasting connections with customers and unlock new opportunities.

- The state of the buyer-seller relationship today and tactical tips to help your team adapt
- Actionable advice for building strong customer relationships in a digital-first world
- Tool recommendations to help your reps connect more seamlessly with customers

Cutting through the noise: Connect with customers in a digital-first world

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Cutting through the noise: Connect with customers in a digital-first world

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