Name: B2B Sales & AI: Top 9 Insights You Need to Know
Start: 2022-04-21T17:00:00Z
End: 2022-04-21T17:44:19.000Z
Location: BrightTALK
Rating: 5

A global revenue intelligence platform and integrated B2B solution suite to amplify your sales and marketing ROI. DemandScience leverages decades of experience in the demand generation technology space to create more actionable insights for sales and marketing decision-makers. We provide innovative AI-analytics merged with enriched data to identify your next in-market prospects and customers at scale.

Key steps to using first-party data to enhance ABM efforts and create better campaigns.

The importance of using first-party data to enhance your ABM strategy has never been more critical. It can make or break a campaign if you don't have valuable, first-party insights from the start. 

Join the DemandScience team for a quick rundown of the importance of first-party data, how it can affect (and benefit) your ABM strategies, and what you can do today to make the most out of it.

A Match Made in Heaven: First-Party Data and ABM Strategies

The mission: find a way for both sales and marketing teams to use content syndication to enrich their database and impact long term, and short term ROI.

The targets: sales manager Chaz Williams, and marketing director Anna Eliot. Both come equipped with industry knowledge and insights on how content syndication impacts their database.

If you choose to accept the mission, join us for this webinar and gain actionable best practices on growing your database with enriched business intelligence.

Mission Possible: Content Syndication + Data Enrichment

DemandScience CMO, Monica Sullivan, sits down to talk about the ever-changing landscape of business and marketing and shares lessons learned, what the future holds, and her perspective on how the role of a CMO for a global company will change in the near term. With over 25 years of marketing experience to share with our audience, she provides a unique perspective that is not to be missed. Come for her insight, ask questions, and walk away with an enhanced view from a leading global CMO in the B2B marketplace.

One-on-One with Monica Sullivan, CMO of DemandScience

Get a ringside seat to the sales & marketing Battle Royale!

Join host Chris Rack, our Chief Revenue Officer, as he moderates an epic showdown between our sales experts Joe Espinosa, SVP North America Sales, and Eric Choronzy, VP of Sales Operations, and our fellow marketing marvels Reg Herde, Marketing Director, and Anna Eliot, Senior Marketing Director. 

They will duke it out over:  
-- Who’s more effective in capturing leads?  
-- Who packs a meaner pipeline? 
-- And how can sales and marketing best work together to achieve company goals?  

It's important to note that our research found that 58% of B2B marketers say that marketing sources higher quality leads, but only 14% of sales agreed. With numbers like those, this could become a very interesting battle.  

Listen in as they break it all down and provide critical insight into the world of B2B sales and marketing!

Sales v. Marketing Battle Royale!

Content That Works Hard for the Money: A Short Guide to Accelerating Your Content’s Revenue Potential

Everyone knows that content is integral to marketing and sales revenue success. But how can you really put your content to work to help meet ever increasing revenue goals? It comes down to selective, purposeful targeting, recognizing what content works best and resonates the most, and identifying that ideal moment when the content will make the greatest impact to your marketing and sales.

An action plan is critical to accomplishing all of this.

Download the recent webinar from the ContentRev Summit to hear Reg Herde, Director of Content Marketing and Brand Messaging with DemandScience share insights into how to put content needs and processes into action.

Content That Works Hard for the Money: A Short Guide to Accelerating Content

In this latest Data Science Central webinar, find out why companies like Uber, Air France, SAP, and the NFL use Prescriptive Analytics for continuous innovation.

Leading Data Scientists constantly expand their skill sets to provide more value to their organizations. The best strategy for taking on new tools is to focus on the return on investment of different project types. Mathematical Optimization delivers extreme ROI for organizations that use it. Data Scientists who make the leap into Mathematical Optimization suddenly discover dramatic cost savings and new efficiencies to offer their management.

Prescriptive Analytics: The Data Scientist's Master Key to a Turbulent Future

One of the most difficult aspects of growing a business is managing the budget. And with 2021 coming to a rapid close, the budget is certainly top-of-mind. But we’re sure you don’t have to sacrifice businesses growth just because you need to trim the budget.

Join us for our webinar, Oh, The Places You’ll Grow! (And Trim Budget – It Can Be So!), where we’ll be offering guidance on how to accomplish this heading into 2022.

Some tips & advice include:
• Building your opt-in marketing database
• Using intent data to tighten your ABM list
• Knowing where to outsource within your business

Don't miss out on this webinar and take steps to dramatically shape your budget for 2022!

Oh, The Places You’ll Grow! (And Trim Budget – It Can Be So!)

Everyone's (still) talking AI, but not many are talking about how it's put into practice when it comes to well-run sales teams. Reg Herde, Director of Content Marketing from DemandScience sits down to share the top 9 insights from our independent study on how truly agile sales organizations are using artificial intelligence today to decrease time-to-revenue, as well as drive more efficiencies and profitability when it comes to finding the most valuable customers.

Join us for a candid conversation on the top 9 insights you need to know about B2B sales and AI.

B2B Sales & AI: Top 9 Insights You Need to Know

Marketing and Sales Alignment

B2B Marketing

Sales Acceleration

Sales Development

Sales Coaching

Sales Analytics

Sales Cycle

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

B2B Sales & AI: Top 9 Insights You Need to Know

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