Name: A Guided Tour of the B2B Tech Buyer’s Journey
Start: 2022-09-22T16:00:00Z
End: 2022-09-22T16:00:37.000Z
Location: BrightTALK
Rating: 4.5

DemandScience is a global B2B data company that partners with customers to drive demand generation. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals. 

Sales prospecting is a lot like putting together a 1000-piece jigsaw puzzle—it takes a lot of time, some serious effort, and one heck of a keen eye to find the right leads for your business. Luckily, there are a handful of strategies available to help make your prospecting a far more productive experience, and we’re here to share them with you.  

Join Jason Quan, Director, Klarity Solutions, and Christian Mudgett, Sales Director, ABM, as they break down a three-step master plan for improved sales prospecting. Not only will you learn how to drive efficiency throughout the prospecting process, but you’ll also discover a more strategic approach to one of the most challenging tasks for all B2B salespeople.  

Key Topics Include: 
• How to identify your ideal customer profiles 
• How to develop an effective lead qualification model  
• What to look for in an automated sales prospecting tool

The Blueprint for Better Prospecting

As a B2B marketer, finding a healthy balance of effectiveness and efficiency is a relentless task. You want to deliver the best work possible to support your overall business goals, all while staying on time and on budget. However, achieving that balance can be tough without a strategic plan in place to chart the course. Enter: content syndication. 

In this webinar, join Stacy McMaster, VP, Global Customer Experience, and Abbi Tanton, Content Marketing Manager, as they breakdown the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all in one fell swoop.

Key takeaways include: 
• How content syndication works to support various marketing objectives  
• Best practices to execute an efficient, effective content syndication program 
• Expert guidance on how to scale content syndication ROI

Supercharge Your Strategy with Content Syndication

You know the phrase, “Don’t work harder, work smarter”? Well, that’s content syndication in a nutshell. And for B2B marketers, it’s the easiest, most efficient way to scale brand awareness, reach new audiences, and strengthen SEO performance. But here’s the thing: you got to know how to do it—and how to do it right. That’s where we come in. 

Join our DemandScience expert, Abbi Tanton, as she leads our first-ever content syndication bootcamp for B2B marketing. You’ll not only learn 101 basics, but you’ll also gain critical insights that’ll help develop a results-driven content strategy to support your B2B business.  

Key topics include: 
• Content syndication: what it is and why it matters 
• How to build a strategic syndication strategy
• Content syndication partnerships: paid and unpaid
• Real-world examples of proven ROI

Operation Content Syndication: Make Your B2B Content Soar

The use of intent data has made huge strides in the world of B2B marketing, transcending “trend status” to become a fundamental resource for today’s B2B marketers. But while more than half of all marketing professionals leverage insights from first- and third-party intent data, they often overlook the benefits of second-party data and what it brings to the table. Until now! 

Join Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, as they breakdown the concept of second-party intent data: what it is, how it’s sourced, and the value it drives for your B2B lead generation strategy. Plus, they’ll teach you how to leverage all three sources of first-, second-, and third-party intent data to get a more accurate view of your in-market audience. 

Key topics include: 
• Second-party intent data sources 
• How to add second-party data into your existing lead gen strategy 
• ROI and cost benefits of leveraging combined sources of intent data

Fix Your Lead Gen Issues with Intent Data

Modern B2B buyers aren’t impressed by your brand’s awards, accolades, or years of experience. They only want to know one thing: can you help solve their problems?

Therefore, companies that demonstrate a genuine understanding of their customers’ needs, challenges, and desired outcomes are more likely to attract quality leads and build lasting customer relationships. Placing the customer at the center of your messaging is now essential to successful B2B marketing campaigns.

In this webinar, DemandScience’s Chris Rack will be joined by guest speaker, Forrester’s Laura Ramos, as they discuss how to align B2B data and customer-centric messaging in order to generate higher volumes of qualified leads and improve KPIs.

Key Topics include:
•Why messaging must address changing buyer expectations
•Understanding your buyers and identifying high-priority targets
•Developing and delivering relevant, customer-centric messaging
•Leveraging buyer intent data to craft the right messages at the right time
•Using technographic data, content syndication, and display advertising to drive qualified leads.

Get Qualified Leads with Data-Driven, Customer-Led Messaging

If you’ve ever thought B2B marketing is way too boring for social media, you wouldn’t be the first. But it’s not the B2B part putting people to sleep; it’s your social media strategy (or lack thereof) that’s failing to grab the attention of target prospects. But don’t go hanging your head now! We’ve got just what you need to turn your B2B social media efforts into an engagement-driving machine.   

Join Shauna Staveley, alongside, Abbi Tanton, as they show you the ropes of B2B social media marketing. Learn how to develop a robust, results-driven social marketing strategy that’s sure to boost awareness, engagement, and lead generation for your B2B business.   

Key Topics include:
• Understanding audience expectations per social channel  
• Leveraging paid and organic social to your advantage  
• Troubleshooting common social media challenges   
• Uncovering essential resources to accelerate your social strategy 

Interested in getting social? Watch it today!

Social Media Marketing Doesn't Have To 2B Boring

Intent data is officially the fastest-growing data category across the market, making it an essential tool for B2B sales and marketing teams looking to enhance lead generation, speed the sales cycle, and increase overall ROI. 

But that’s easier said than done—intent data still poses a fair share of challenges for B2B teams looking to make the most out of their marketing investments. So, let’s get to the bottom of that!

Join us as we explore the various uses of intent data among today’s top B2B companies and discover how much impact intent data brings to the bottom line. Plus, you’ll discover:

• Most common use cases for B2B intent data
• Challenges posed by intent data implementation and application
• Ways to overcome intent data anxiety

Trendspotting: Recent Shifts in B2B Intent Data

Key steps to using first-party data to enhance ABM efforts and create better campaigns.

The importance of using first-party data to enhance your ABM strategy has never been more critical. It can make or break a campaign if you don't have valuable, first-party insights from the start. 

Join the DemandScience team for a quick rundown of the importance of first-party data, how it can affect (and benefit) your ABM strategies, and what you can do today to make the most out of it.

A Match Made in Heaven: First-Party Data and ABM Strategies

The mission: find a way for both sales and marketing teams to use content syndication to enrich their database and impact long term, and short term ROI.

The targets: sales manager Chaz Williams, and marketing director Anna Eliot. Both come equipped with industry knowledge and insights on how content syndication impacts their database.

If you choose to accept the mission, join us for this webinar and gain actionable best practices on growing your database with enriched business intelligence.

Mission Possible: Content Syndication + Data Enrichment

Everyone's (still) talking AI, but not many are talking about how it's put into practice when it comes to well-run sales teams. Reg Herde, Director of Content Marketing from DemandScience sits down to share the top 9 insights from our independent study on how truly agile sales organizations are using artificial intelligence today to decrease time-to-revenue, as well as drive more efficiencies and profitability when it comes to finding the most valuable customers.

Join us for a candid conversation on the top 9 insights you need to know about B2B sales and AI.

B2B Sales & AI: Top 9 Insights You Need to Know

DemandScience CMO, Monica Sullivan, sits down to talk about the ever-changing landscape of business and marketing and shares lessons learned, what the future holds, and her perspective on how the role of a CMO for a global company will change in the near term. With over 25 years of marketing experience to share with our audience, she provides a unique perspective that is not to be missed. Come for her insight, ask questions, and walk away with an enhanced view from a leading global CMO in the B2B marketplace.

One-on-One with Monica Sullivan, CMO of DemandScience

Get a ringside seat to the sales & marketing Battle Royale!

Join host Chris Rack, our Chief Revenue Officer, as he moderates an epic showdown between our sales experts Joe Espinosa, SVP North America Sales, and Eric Choronzy, VP of Sales Operations, and our fellow marketing marvels Reg Herde, Marketing Director, and Anna Eliot, Senior Marketing Director. 

They will duke it out over:  
-- Who’s more effective in capturing leads?  
-- Who packs a meaner pipeline? 
-- And how can sales and marketing best work together to achieve company goals?  

It's important to note that our research found that 58% of B2B marketers say that marketing sources higher quality leads, but only 14% of sales agreed. With numbers like those, this could become a very interesting battle.  

Listen in as they break it all down and provide critical insight into the world of B2B sales and marketing!

Sales v. Marketing Battle Royale!

Content That Works Hard for the Money: A Short Guide to Accelerating Your Content’s Revenue Potential

Everyone knows that content is integral to marketing and sales revenue success. But how can you really put your content to work to help meet ever increasing revenue goals? It comes down to selective, purposeful targeting, recognizing what content works best and resonates the most, and identifying that ideal moment when the content will make the greatest impact to your marketing and sales.

An action plan is critical to accomplishing all of this.

Download the recent webinar from the ContentRev Summit to hear Reg Herde, Director of Content Marketing and Brand Messaging with DemandScience share insights into how to put content needs and processes into action.

Content That Works Hard for the Money: A Short Guide to Accelerating Content

In this latest Data Science Central webinar, find out why companies like Uber, Air France, SAP, and the NFL use Prescriptive Analytics for continuous innovation.

Leading Data Scientists constantly expand their skill sets to provide more value to their organizations. The best strategy for taking on new tools is to focus on the return on investment of different project types. Mathematical Optimization delivers extreme ROI for organizations that use it. Data Scientists who make the leap into Mathematical Optimization suddenly discover dramatic cost savings and new efficiencies to offer their management.

Prescriptive Analytics: The Data Scientist's Master Key to a Turbulent Future

One of the most difficult aspects of growing a business is managing the budget. And with 2021 coming to a rapid close, the budget is certainly top-of-mind. But we’re sure you don’t have to sacrifice businesses growth just because you need to trim the budget.

Join us for our webinar, Oh, The Places You’ll Grow! (And Trim Budget – It Can Be So!), where we’ll be offering guidance on how to accomplish this heading into 2022.

Some tips & advice include:
• Building your opt-in marketing database
• Using intent data to tighten your ABM list
• Knowing where to outsource within your business

Don't miss out on this webinar and take steps to dramatically shape your budget for 2022!

Oh, The Places You’ll Grow! (And Trim Budget – It Can Be So!)

B2B organizations are up to their eyeballs in technology. Out of 9,500+ available martech solutions in the marketplace today, B2B companies use about 120 of them. And as buyers often make purchases from more than one vendor, it’s no wonder 26% of B2B sales and marketing teams struggle to choose the most optimal tech for their business: there’s just too much to choose from! 

In this webinar, join hosts Alana Fares, Jonathan Buhe and Jane Dubzinski as they go under the hood and explore the challenging nature of the B2B tech buyer’s journey. Discover how technology decision makers have adapted the traditional sales model to better support their buying preferences and learn how B2B companies can improve sales strategies to connect more effectively with target customers.  

Key Takeaways Include: 
• Critical factors buyers consider most when selecting new technology 
• What types of media best resonate with technology buyers 
• Helpful tips sales reps can follow to enhance buyer enablement

A Guided Tour of the B2B Tech Buyer’s Journey

B2B Marketing

B2B Content Marketing

Technology Marketing

Sales Development

Buyer Journey

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

A Guided Tour of the B2B Tech Buyer’s Journey

Presented by

About this talk

DemandScience