A Guided Tour of the B2B Tech Buyer’s Journey

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Presented by

Jonathan Buhe and Jane Dubzinski

About this talk

B2B organizations are up to their eyeballs in technology. Out of 9,500+ available martech solutions in the marketplace today, B2B companies use about 120 of them. And as buyers often make purchases from more than one vendor, it’s no wonder 26% of B2B sales and marketing teams struggle to choose the most optimal tech for their business: there’s just too much to choose from! In this webinar, join hosts Alana Fares, Jonathan Buhe and Jane Dubzinski as they go under the hood and explore the challenging nature of the B2B tech buyer’s journey. Discover how technology decision makers have adapted the traditional sales model to better support their buying preferences and learn how B2B companies can improve sales strategies to connect more effectively with target customers. Key Takeaways Include: • Critical factors buyers consider most when selecting new technology • What types of media best resonate with technology buyers • Helpful tips sales reps can follow to enhance buyer enablement

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A global revenue intelligence platform and integrated B2B solution suite to amplify your sales and marketing ROI. DemandScience leverages decades of experience in the demand generation technology space to create more actionable insights for sales and marketing decision-makers. We provide innovative AI-analytics merged with enriched data to identify your next in-market prospects and customers at scale.