Intent data is officially the fastest-growing data category across the market, making it an essential tool for B2B sales and marketing teams looking to enhance lead generation, speed the sales cycle, and increase overall ROI.
But that’s easier said than done—intent data still poses a fair share of challenges for B2B teams looking to make the most out of their marketing investments. So, let’s get to the bottom of that!
Join us as we explore the various uses of intent data among today’s top B2B companies and discover how much impact intent data brings to the bottom line. Plus, you’ll discover:
• Most common use cases for B2B intent data
• Challenges posed by intent data implementation and application
• Ways to overcome intent data anxiety