Get Qualified Leads with Data-Driven, Customer-Led Messaging

Presented by

Chris Rack, CRO at DemandScience and guest speaker Laura Ramos, Vice President, Principal Analyst at Forrester

About this talk

Modern B2B buyers aren’t impressed by your brand’s awards, accolades, or years of experience. They only want to know one thing: can you help solve their problems? Therefore, companies that demonstrate a genuine understanding of their customers’ needs, challenges, and desired outcomes are more likely to attract quality leads and build lasting customer relationships. Placing the customer at the center of your messaging is now essential to successful B2B marketing campaigns. In this webinar, DemandScience’s Chris Rack will be joined by guest speaker, Forrester’s Laura Ramos, as they discuss how to align B2B data and customer-centric messaging in order to generate higher volumes of qualified leads and improve KPIs. Key Topics include: •Why messaging must address changing buyer expectations •Understanding your buyers and identifying high-priority targets •Developing and delivering relevant, customer-centric messaging •Leveraging buyer intent data to craft the right messages at the right time •Using technographic data, content syndication, and display advertising to drive qualified leads.

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DemandScience is a global B2B data company that partners with customers to drive demand generation. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.