Fix Your Lead Gen Issues with Intent Data

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Presented by

Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius

About this talk

The use of intent data has made huge strides in the world of B2B marketing, transcending “trend status” to become a fundamental resource for today’s B2B marketers. But while more than half of all marketing professionals leverage insights from first- and third-party intent data, they often overlook the benefits of second-party data and what it brings to the table. Until now! Join Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, as they breakdown the concept of second-party intent data: what it is, how it’s sourced, and the value it drives for your B2B lead generation strategy. Plus, they’ll teach you how to leverage all three sources of first-, second-, and third-party intent data to get a more accurate view of your in-market audience. Key topics include: • Second-party intent data sources • How to add second-party data into your existing lead gen strategy • ROI and cost benefits of leveraging combined sources of intent data
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DemandScience is a global B2B data company that partners with customers to drive demand generation. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.