Social Media Marketing Doesn't Have To 2B Boring

Presented by

Shauna Staveley and Abbi Tanton

About this talk

If you’ve ever thought B2B marketing is way too boring for social media, you wouldn’t be the first. But it’s not the B2B part putting people to sleep; it’s your social media strategy (or lack thereof) that’s failing to grab the attention of target prospects. But don’t go hanging your head now! We’ve got just what you need to turn your B2B social media efforts into an engagement-driving machine.   Join Shauna Staveley, alongside, Abbi Tanton, as they show you the ropes of B2B social media marketing. Learn how to develop a robust, results-driven social marketing strategy that’s sure to boost awareness, engagement, and lead generation for your B2B business.   Key Topics include: • Understanding audience expectations per social channel  • Leveraging paid and organic social to your advantage  • Troubleshooting common social media challenges   • Uncovering essential resources to accelerate your social strategy  Interested in getting social? Watch it today!

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DemandScience is a global B2B data company that partners with customers to drive demand generation. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.