Operation Content Syndication: Make Your B2B Content Soar

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Presented by

Abbi Tanton

About this talk

You know the phrase, “Don’t work harder, work smarter”? Well, that’s content syndication in a nutshell. And for B2B marketers, it’s the easiest, most efficient way to scale brand awareness, reach new audiences, and strengthen SEO performance. But here’s the thing: you got to know how to do it—and how to do it right. That’s where we come in. Join our DemandScience expert, Abbi Tanton, as she leads our first-ever content syndication bootcamp for B2B marketing. You’ll not only learn 101 basics, but you’ll also gain critical insights that’ll help develop a results-driven content strategy to support your B2B business. Key topics include: • Content syndication: what it is and why it matters • How to build a strategic syndication strategy • Content syndication partnerships: paid and unpaid • Real-world examples of proven ROI
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DemandScience is a global B2B data company that partners with customers to drive demand generation. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.