How to build an expert onboarding strategy

Presented by

Antoinette Taaffe, Senior Field Marketing Manager at Intercom | Thomas Maremaa, Co-Founder & CEO, Encuadrado

About this talk

Onboarding is about so much more than introductions. It’s about keeping up the conversation across the customer lifecycle. That way, your users become true fans of your product who advocate for your success. In this webinar, we'll break down the C.A.R.E framework for you, walking you through the best ways to keep more of your customers engaged and happy from the very beginning of their experience with your product (and every day after that). Thomas Maremaa, Co-Founder and CEO of Encuadrado, will share advice for small businesses and explain how Encuadrado is converting 75% of trials with onboarding, too. You’ll discover: -How to convert more free-trial users into paying customers -How to keep customers around by continuously showing them product value -Why expanding customer product usage means more upsell opportunities (and more money in your pocket)
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (71)
Subscribers (3164)
Intercom, the Engagement OS, enables businesses to build stronger customer relationships that drive growth and scale. With its all-in-one customer communications platform, Intercom offers next-generation solutions for sales, marketing and support teams to work together to convert prospects into paying customers, engage customers throughout their journey and provide world-class support. Intercom is redefining the customer journey and unifying business silos to deliver ongoing, personalized engagement through in-context communications. More than 25,000 global organizations, including Atlassian, Amazon and Lyft Business, rely on Intercom to deliver unparalleled user experiences at any scale. Over 600 million end users use Intercom every month, sending an average of more than 500 million messages. Founded in 2011 and backed by leading venture capitalists, including Kleiner Perkins, Bessemer Venture Partners and Social Capital, Intercom is on a mission to make internet business personal