How Gusto Scales a Personalized Onboarding Strategy

Presented by

Liam Keegan-Garland, Intercom | Adam Treboutat, Gusto | Tara Larson, Intercom | Lana Puckett, Amplitude

About this talk

Gusto’s growth marketing lead, Adam Treboutat, shares how Gusto have developed a measurable onboarding strategy that still keeps it personal. He discusses how the Gusto team uses Amplitude’s powerful product insights and Intercom’s scalable in-app messaging to create a smooth, custom onboarding experience for every customer. This webinar covers best practices for setting up behavior tracking, how to use your data to deliver personalized campaigns, and ways to test your assumptions for better decision making.

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Intercom, the Engagement OS, enables businesses to build stronger customer relationships that drive growth and scale. With its all-in-one customer communications platform, Intercom offers next-generation solutions for sales, marketing and support teams to work together to convert prospects into paying customers, engage customers throughout their journey and provide world-class support. Intercom is redefining the customer journey and unifying business silos to deliver ongoing, personalized engagement through in-context communications. More than 25,000 global organizations, including Atlassian, Amazon and Lyft Business, rely on Intercom to deliver unparalleled user experiences at any scale. Over 600 million end users use Intercom every month, sending an average of more than 500 million messages. Founded in 2011 and backed by leading venture capitalists, including Kleiner Perkins, Bessemer Venture Partners and Social Capital, Intercom is on a mission to make internet business personal