Strategies for Unified Engagement: A Marketing Perspective

Presented by

Alex Clemente, Harvard Business Review Analytic Services | Mona Popli, Heap, Sarah Tran, Intercom | Alyssa Smrekar, Intercom

About this talk

In today’s economy, customer retention is more important than ever. So Harvard Business Review Analytic Services recently asked business leaders how they’re meeting the moment—and 88% said ongoing customer engagement is critical to their bottom line. But what does that mean for marketing teams? Join us as we dive into the just-released Harvard Business Review Analytic Services research sponsored by Intercom on the latest customer engagement insights and strategies. We’ll also be chatting with marketing leaders about how they’re unifying their customer experiences in order to keep their businesses growing in the years to come. You'll discover: - How businesses are connecting their tools and strategies to scale personalized customer engagement - How to build the teams and culture that improve collaboration - How marketing leaders are working with product, sales, and support to engage customers across the entire journey

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Intercom, the Engagement OS, enables businesses to build stronger customer relationships that drive growth and scale. With its all-in-one customer communications platform, Intercom offers next-generation solutions for sales, marketing and support teams to work together to convert prospects into paying customers, engage customers throughout their journey and provide world-class support. Intercom is redefining the customer journey and unifying business silos to deliver ongoing, personalized engagement through in-context communications. More than 25,000 global organizations, including Atlassian, Amazon and Lyft Business, rely on Intercom to deliver unparalleled user experiences at any scale. Over 600 million end users use Intercom every month, sending an average of more than 500 million messages. Founded in 2011 and backed by leading venture capitalists, including Kleiner Perkins, Bessemer Venture Partners and Social Capital, Intercom is on a mission to make internet business personal