Name: LATAM 2022 IT Strategy and Purchasing Priorities
Start: 2021-11-30T17:00:00Z
End: 2021-11-30T17:00:58.000Z
Location: BrightTALK
Rating: 5

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. On this channel, TechTarget shares its expertise on digital marketing strategy to help your marketing team to reach the right audience at the right time with a focus on content marketing and the importance of your audience activity. 

In this original regional webinar, Computer Weekly LATAM Editor-in-Chief, Lizzette Perez, presents the LATAM [Brazil, Mexico and rest-of-LATAM] results from our 2022 IT Priorities survey.  In this review of our annual survey, Lizzette will cover how the global pandemic, automation, the future of work, and distributed cloud computing are impacting the immediate purchase plans for organisations for 2022.   In addition, you'll get insights to prepare for successful go-to market strategies for next year's planning.

LATAM 2022 IT Strategy and Purchasing Priorities

IT Priorities

Intent Data

Researcher

B2B Marketing

B2B Sales

Sales Acceleration

Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

LATAM 2022 IT Strategy and Purchasing Priorities

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