Lead Acquisition & Conversion: Maximizing ROI through Customer Experience

Presented by

Arun Kumar, Infobip | Reid Morgan, Revenue Automation | Talal Khan, Revenue Automation

About this talk

Customer Lifecycle journeys are becoming more complex, more personalized, and more targeted. Businesses need to be ready to continue a fragmented conversation across channels and platforms without missing a beat. Building a non-linear, behavioral triggered set of Customer Experience journeys that still relies on solid fundamentals of sales and marketing takes great strategy and full-featured, flexible SaaS support. AI chatbots, live agents, and omnichannel user triggered conversations are just a few of the tools growing businesses need to attract and capture new customers in a world that is only becoming faster, smarter, and more one-to-one. Join Arun Kumar, Senior Director of Strategic Partnerships & Alliances at Infobip along with Reid Morgan and Talal Khan, Directors of Data and Strategy at Revenue Automation as they weigh in on CX strategies to optimize lead conversion rates: - Capture Leads efficiently from social channel integrations - Leverage SMS to lower cost per acquisition - Improve customer relationships and drive sales with live customer agents

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