Customer Loyalty & Retention: Turning Crises into Connections

Presented by

Arun Kumar, Infobip | Reid Morgan, Revenue Automation | Talal Khan, Revenue Automation

About this talk

Increasing retention by just 5% could lead to a 25% or more increase in profits, according to a report by Bain & Company, Prescription for Cutting Costs. Quickly identifying negative sentiments and reaching out with the right offers can turn a growing problem into a great customer experience. By building loyal relationships with consumers and increasing retention rates, organizations can not only reap profits but save on marketing costs as they grow their segment of loyal customers and brand evangelists. Hands-on relationship management can be an effective, but costly, solution to address customer complaints and rebuild trust. With Infobip and Revenue Automation, one can leverage AI chatbots and live customer agents to identify customers in distress and extend a helping hand at just the right moment to make the biggest difference. Join Customer Loyalty & Retention: Turning Crises into Connections with speakers Arun Kumar, Senior Director of Strategic Partnerships & Alliances at Infobip along with Reid Morgan and Talal Khan, Directors of Data and Strategy at Revenue Automation to learn more about increasing customer retention and building customer loyalty by: - Turning around at-risk customers and building back trust efficiently - Striking the right balance between high ROI winback automation and high touch customer support - Providing a timely human touch to build customer loyalty

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