The Never-Ending Customer Experience

Presented by

Adam Greco

About this talk

Traditionally, digital marketers have been responsible for generating demand for products and services but their responsibility ended once the prospect completed a form or began using the product or service. In today’s competitive (and increasingly digital) landscape, however, demand generation isn’t enough. The experience customers have while using products and services is as important to marketing as emails and landing pages. Adam Greco, Evangelist at Amplitude, explores why leading brands now need to bring marketing and product experience teams together to consider and optimize the true customer journey experience -- and how you can, too. After this session, you'll be able to: Understand digital marketers' evolving role in the customer experience Make the case for B2B marketers working more closely with product teams Rethink the customer experience and look at it more holistically
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