Name: Correlation vs Causation: Why Experiments Are the Next Big Thing
Start: 2022-06-02T15:00:00Z
End: 2022-06-02T15:00:32.000Z
Location: BrightTALK
Rating: 1

In today's competitive marketplace, creating a customer-centric culture is more critical than ever. Data-driven marketing requires understanding where campaigns drive customer engagement versus where the budget must be reallocated. By putting the customer at the center of everything you do, you can build stronger relationships, increase customer engagement, and improve customer retention.
 
In this webinar, we'll discuss the best practices for creating a customer-centric culture. We'll cover topics such as:
 
• How has technology changed to support a better customer experience
• Why now is the best time to personalize your interactions with customers
• Hear from Audacy, a company founded in 1968 that is now adopting digital strategies to build a multi-platform audio content and entertainment company with one of the world's biggest collections of local music, news and sports brands.

How to Create a Customer-Centric Culture: The Secret to Long-Term Retention

In this webinar, Blake Woodson and Joshua Barratt from BlastX provide a demonstration of the taxonomy migration tool, and Jeremy Echols from Glassdoor explains the rationale behind this tool and how he is using it with his GA Universal to Amplitude migration. This webinar is moderated by Adam Greco, a product evangelist at Amplitude.

Google Analytics Universal to Amplitude Taxonomy Migration Tool Webinar

Join this webinar to learn the key differences between Google Analytics and Amplitude. 

We go over the main feature differences between Amplitude and GA4, based on questions from customers. These include reporting interface, acquisition channels & multi-touch attribution, customer retention, conversion funnels, 3rd party integrations, and data governance.

You will walk away with a better understanding of Amplitude’s capabilities and how you can migrate from GA to Amplitude with ease. Then, you can get to the important stuff: acting on analysis and turning insights into action to deliver better business outcomes.

How is Amplitude Different than GA Analytics? A side by side comparison

Looking to reduce costs but increase performance?
Join us for Growth Stack Consolidation. You’ll leave this session with a better understanding of how to increase the ROI of existing investments and open up options to replace tools you're looking to sunset.

Growth Stack Consolidation: Reduce Costs, Increase Performance

Join Amplitude’s VP Product, Somer Simpson, and guest speaker Alexander Magnusson, Manager of Data Analytics at Brainly and founder of Magnusson Analytica for a virtual fireside chat.
During this discussion, Somer and Alexander share how teams can leverage Snowflake as the trusted source of truth, how Brainly is thinking about building data-driven products, solutions to enable self-service analytics, and more!

Fireside Chat Unleashing Business Value with Data-Driven Insights

Watch this webinar with the Amplitude product team to learn more about Profile Connect. Profile Connect is the first time customers can perform real-time, interactive user journey analysis in Amplitude combined with customer data they already have in Snowflake.

Profile Connect Preview: Portable Customer Profiles from Snowflake

We consistently see teams leaning hard on the data leaders to provide the critical data infrastructure, quality, and consistency driving all sorts of analyses across the organization. Somer Simpson joined Amplitude in 2022 and sees the data leaders as vital resources that her teams need to consider when developing new product features and capabilities. Join us as we dive deeper into data leaders and she shares her insights on what she’s learned by talking with them, working with them, and building for them.

Coffee Chat: Occupy Data: Spark a Revolution to True Data Democracy

Join Adam Greco and Jeremy Stern for this in-depth review of the top 10 digital analytics mistakes teams make today and what you should do instead.

Top 10 Digital Analytics Mistakes

When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Join this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

Coffee Chat: Building a Center of Excellence: The Data Governance Pillar

When your teams are building products for competitive markets and demanding customers the right insights can make all the difference. Watch December’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

Coffee Chat: Building a Center of Excellence: The Collaboration Pillar

Lisa Rothrauff is our Head of Customer Education and joins host, Rachel Herrera, to discuss how teams can begin to organize learning within their teams, target information based on job focus, and measure the effectiveness of the content within a Center of Excellence.

Coffee Chat: Building a Center of Excellence: The Education Pillar

Join John Cutler—Product Evangelist at Amplitude, as he interviews Ibrahim Bashir—VP of Product Management. They will focus on topics like identifying leverage, managing trade-offs, and modeling outcomes while juggling strategy and execution.

Strategy Deep Dive With Ibrahim Bashir And John Cutler

When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Watch this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

Getting to the Center of the Onion: How to tie your primary metric to revenue!

Product-Led Growth: What does it actually grow and how do you know it’s working?

For our first Coffee Chat Webinar, we’ve invited John Cutler to join host Rachel Herrera to discuss what Data Driven, Data Led and Data Informed look like in practice. You’ll learn how you can self assess which one will work best for your company and how to be a more effective change agent.

Coffee Chat Webinar with Amplitude: Data Driven, Data Led and Data Informed

Traditionally, digital marketers have been responsible for generating demand for products and services but their responsibility ended once the prospect completed a form or began using the product or service. In today’s competitive (and increasingly digital) landscape, however, demand generation isn’t enough. The experience customers have while using products and services is as important to marketing as emails and landing pages.
Adam Greco, Evangelist at Amplitude, explores why leading brands now need to bring marketing and product experience teams together to consider and optimize the true customer journey experience -- and how you can, too.
After this session, you'll be able to:
Understand digital marketers' evolving role in the customer experience
Make the case for B2B marketers working more closely with product teams
Rethink the customer experience and look at it more holistically

The Never-Ending Customer Experience

Over the last 10 years, online streaming, on-the-go platforms, and subscription models have exploded. Competition has never been greater, with each company vying for the content that will capture a customers’ attention and loyalty.

Even with this industry growth, one thing is certain: consumers will not pay for an unlimited number of streaming services. They will eventually reach a limit and choose the platforms that offer exclusive content and personalized user experiences.

Listen to Amplitude, Braze, and Globant's discussion on:
- The industry trends that have emerged as a result of rapid growth in streaming and online subscription models
- How to personalize your streaming platform’s user experience beyond basic content recommendations
- Why first-party data is critical in light of third-party data restrictions
- How cross-platform data management and behavioral data drives personalization on streaming platforms

Short Stories for Media & Entertainment Success

So you’ve figured out an inspiring North Star Metric. Your team is excited. But by design, a good North Star Metric is not immediately actionable. To operationalize the framework, it will be necessary to align on a set of key North Star Inputs.

While well-defined inputs are an essential part of the North Star Framework, they are often overlooked. During this session, John Cutler, co-author of the North Star Playbook, will share a foundation to pick the right inputs across varying use cases and explore the importance of testing a flywheel hypothesis.

As part of this deep dive, we will cover how to:
- Operationalize the North Star Framework with inputs
- Brainstorm and select inputs across a variety of use-cases
- Incorporate flywheels as an overlay to your inputs for a richer understanding of your strategy

Defining Your North Star Input & Flywheels

Experimentation is a hot topic and critical lever that teams can utilize in rapid product improvement. Wil Pong is leading an exciting team here at Amplitude tasked with innovating Amplitude's solution to the experimentation needs of our customers! During his time at companies like Apple and Box, Wil used experimentation to identify correlation vs. causation and product bets to double down on. For this chat, you'll hear Wil discuss what he learned along the way, how those principles are embedded into the Experiment product, and how leaders can leverage this to grow product engagement.

Correlation vs Causation: Why Experiments Are the Next Big Thing

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Correlation vs Causation: Why Experiments Are the Next Big Thing

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Amplitude