Correlation vs Causation: Why Experiments Are the Next Big Thing

Presented by

Wil Pong and Rachel Herrera

About this talk

Experimentation is a hot topic and critical lever that teams can utilize in rapid product improvement. Wil Pong is leading an exciting team here at Amplitude tasked with innovating Amplitude's solution to the experimentation needs of our customers! During his time at companies like Apple and Box, Wil used experimentation to identify correlation vs. causation and product bets to double down on. For this chat, you'll hear Wil discuss what he learned along the way, how those principles are embedded into the Experiment product, and how leaders can leverage this to grow product engagement.

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