Short Stories for Media & Entertainment Success

Presented by

Alex Simmons, Dan Stephens, Erin Bankaitis, Manuel Guzman

About this talk

Over the last 10 years, online streaming, on-the-go platforms, and subscription models have exploded. Competition has never been greater, with each company vying for the content that will capture a customers’ attention and loyalty. Even with this industry growth, one thing is certain: consumers will not pay for an unlimited number of streaming services. They will eventually reach a limit and choose the platforms that offer exclusive content and personalized user experiences. Listen to Amplitude, Braze, and Globant's discussion on: - The industry trends that have emerged as a result of rapid growth in streaming and online subscription models - How to personalize your streaming platform’s user experience beyond basic content recommendations - Why first-party data is critical in light of third-party data restrictions - How cross-platform data management and behavioral data drives personalization on streaming platforms

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