Name: Strategy Deep Dive With Ibrahim Bashir And John Cutler
Start: 2022-12-01T16:00:00Z
End: 2022-12-01T16:57:29.000Z
Location: BrightTALK
Rating: 5

Amplitude’s Product Evangelist, John Cutler, presents a framework to answer the question: How do you make every bet count when you can’t do it all? Join this special discussion to learn how your team can craft the right bets for 2023.

How to make every bet count when you can’t do it all

When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Watch this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

Getting to the Center of the Onion: How to tie your primary metric to revenue!

When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Join this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

Product-Led Growth: What does it actually grow and how do you know it’s working?

For our first Coffee Chat Webinar, we’ve invited John Cutler to join host Rachel Herrera to discuss what Data Driven, Data Led and Data Informed look like in practice. You’ll learn how you can self assess which one will work best for your company and how to be a more effective change agent.

Coffee Chat Webinar with Amplitude: Data Driven, Data Led and Data Informed

Traditionally, digital marketers have been responsible for generating demand for products and services but their responsibility ended once the prospect completed a form or began using the product or service. In today’s competitive (and increasingly digital) landscape, however, demand generation isn’t enough. The experience customers have while using products and services is as important to marketing as emails and landing pages.
Adam Greco, Evangelist at Amplitude, explores why leading brands now need to bring marketing and product experience teams together to consider and optimize the true customer journey experience -- and how you can, too.
After this session, you'll be able to:
Understand digital marketers' evolving role in the customer experience
Make the case for B2B marketers working more closely with product teams
Rethink the customer experience and look at it more holistically

The Never-Ending Customer Experience

Over the last 10 years, online streaming, on-the-go platforms, and subscription models have exploded. Competition has never been greater, with each company vying for the content that will capture a customers’ attention and loyalty.

Even with this industry growth, one thing is certain: consumers will not pay for an unlimited number of streaming services. They will eventually reach a limit and choose the platforms that offer exclusive content and personalized user experiences.

Listen to Amplitude, Braze, and Globant's discussion on:
- The industry trends that have emerged as a result of rapid growth in streaming and online subscription models
- How to personalize your streaming platform’s user experience beyond basic content recommendations
- Why first-party data is critical in light of third-party data restrictions
- How cross-platform data management and behavioral data drives personalization on streaming platforms

Short Stories for Media & Entertainment Success

So you’ve figured out an inspiring North Star Metric. Your team is excited. But by design, a good North Star Metric is not immediately actionable. To operationalize the framework, it will be necessary to align on a set of key North Star Inputs.

While well-defined inputs are an essential part of the North Star Framework, they are often overlooked. During this session, John Cutler, co-author of the North Star Playbook, will share a foundation to pick the right inputs across varying use cases and explore the importance of testing a flywheel hypothesis.

As part of this deep dive, we will cover how to:
- Operationalize the North Star Framework with inputs
- Brainstorm and select inputs across a variety of use-cases
- Incorporate flywheels as an overlay to your inputs for a richer understanding of your strategy

Defining Your North Star Input & Flywheels

In this video, John Cutler from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

North Star Framework & OKRs

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this video, you will learn how to break down new user activation to help focus your product team to find new ways to deliver value to your users.

Build for Product-Led Growth

Experimentation is a hot topic and critical lever that teams can utilize in rapid product improvement. Wil Pong is leading an exciting team here at Amplitude tasked with innovating Amplitude's solution to the experimentation needs of our customers! During his time at companies like Apple and Box, Wil used experimentation to identify correlation vs. causation and product bets to double down on. For this chat, you'll hear Wil discuss what he learned along the way, how those principles are embedded into the Experiment product, and how leaders can leverage this to grow product engagement.

Correlation vs Causation: Why Experiments Are the Next Big Thing

Self service needs a guiding hand and we've seen time and time again how influential central analytics teams can be at realizing this vision. Come listen as Adam Greco shares his experiences with this topic and stories of wins/misses with central analytics teams driving self service.

Why is a Central Analytics Team Vital to a Self Service Data Culture?

All companies start their analytics journey with data. Data comes in many forms and levels of complexity leading to challenges in creating your team’s data language. It’s important to align on how your data is going to be created, changed and removed as your product grows. Xin Cao has been helping our customers plan their data strategy since 2014 and will be sharing his tactics around writing your data language.

Creating Your Product Analytics Data Language

Join John Cutler—Product Evangelist at Amplitude, as he interviews Ibrahim Bashir—VP of Product Management. They will focus on topics like identifying leverage, managing trade-offs, and modeling outcomes while juggling strategy and execution.

Strategy Deep Dive With Ibrahim Bashir And John Cutler

amplitude

Ibrahim Bashir

Strategic Planning

Strategic Marketing

John Cutler

Customer Loyalty

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Strategy Deep Dive With Ibrahim Bashir And John Cutler

Presented by

About this talk

More from this channel