How Will Retail Succeed in 2022?

Retail’s New Battleground: How Relevancy, Value, And Personalized Experiences Through Mobile Is Transforming The Competitive Landscape The past 18 months brought unprecedented growth for eCommerce as consumers shifted their purchasing to digital touchpoints. As such, consumers have become more digitally-savvy than ever before. In this session, guest speaker and VP, Principal Analyst with Forrester, Brendan Witcher, joins AppsFlyer’s VP of Strategy, Sunil Bhagwan, to uncover challenges and opportunities within retail’s new realities, revealing how mobile transformation strategies will determine who is successful for winning, serving, and retaining customers into 2022 and beyond.