Name: Mastering CTV buying and marketing strategies
Start: 2021-12-16T17:44:00Z
End: 2021-12-16T17:44:42.000Z
Location: BrightTALK

The world’s top brands trust the AppsFlyer Cloud to help them build great products, create exceptional experiences, and preserve customer privacy.

In WWDC 2022, Apple announced a number of updates to SKAdNetwork that will be available in SKAN version 4.0 later this year.

Join a panel of experts from AppsFlyer, Match Group, Supercell and Liftoff as they weigh in on the expected changes, how they can be leveraged, and how advertisers are dealing with SKAN challenges today.

SKad Network 4.0: Evolution or revolution?

Join us as we cover topics such as the changes that came with iOS 14 and its impact on measurement, the SKAdNetwork, and AppsFlyer's solution to this major transition.

iOS 14: Transforming change into opportunity

UA managers have long struggled to obtain sufficient data to optimize campaigns on the fly. In the past, the average advertiser would wait 30 days or more from the moment of a campaign’s launch before they could gather sufficient lifetime value (LTV) insights required to make data-driven optimization decisions. Introducing predictive analytic modeling into LTV estimation can speed time-to-insight and enhance decision-making. With Apple’s new privacy-preservation measures, it’s become crucial for marketers to leverage SKAdNetwork technology. Predictive modeling comes in to fill this gap while maintaining user privacy, and has become a must-have for campaign managers looking to understand how they can drive more app downloads or reach larger mobile audiences. 

In this webinar, hosted by Twitter and AppsFlyer, UA managers will gain valuable takeaways on excelling in the ever-evolving app industry. Keynote content will include:

How app campaigns have changed since the introduction of SKAdNetwork with iOS 14+
New iOS 14+ solutions, including AppsFlyer's predictive analytics and conversion value tools
Twitter and the future of app install campaigns with SKAdNetwork

App Campaigns After SKAdNetwork: Best Practices from AppsFlyer & Twitter

Retail’s New Battleground: How Relevancy, Value, And Personalized Experiences Through Mobile Is Transforming The Competitive Landscape

The past 18 months brought unprecedented growth for eCommerce as consumers shifted their purchasing to digital touchpoints. As such, consumers have become more digitally-savvy than ever before.

In this session, guest speaker and VP, Principal Analyst with Forrester, Brendan Witcher, joins AppsFlyer’s VP of Strategy, Sunil Bhagwan, to uncover challenges and opportunities within retail’s new realities, revealing how mobile transformation strategies will determine who is successful for winning, serving, and retaining customers into 2022 and beyond.

How Will Retail Succeed in 2022?

As we continue to adjust to a post iOS 14.5 world, we wanted to make sure you had the tools to optimize on your strategies from UA to retention. 

Learn from product experts from Braze, Tinuiti and AppsFlyer as they walk through:

-The importance of First Party Data
-Change in acquisition and retention strategies with new privacy guidelines
-Leveraging both Paid and Owned Media in a post iOS 14 world

Full funnel engagement in a privacy centric era

Learn from experts at Roku, fuboTV and AppsFlyer as they discuss:
• An introduction to the TV & OTT viewing landscape, usage breakdowns, and key definitions
• An overview of the top CTV players, media partner categories and measurement strategies
• Best practices for CTV buying & measurement, how this complements growth tactics across mobile and web, and other key learnings from fuboTV
• A deep dive on CTV measurement and optimization strategies via AppsFlyer + Roku

Mastering CTV buying and marketing strategies

Channel Marketing

Customer Marketing

Marketing

Marketing Analytics

Marketing Attribution

Marketing Metrics

connected tv

Connected TV

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Demand Generation

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Marketing Operations and Automation

Mobile Marketing

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Content Marketing

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

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Mastering CTV buying and marketing strategies

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AppsFlyer