Mastering CTV buying and marketing strategies

Presented by

Larissa Klitzke, Grant Cohen and Vincent Eterlet

About this talk

Learn from experts at Roku, fuboTV and AppsFlyer as they discuss: • An introduction to the TV & OTT viewing landscape, usage breakdowns, and key definitions • An overview of the top CTV players, media partner categories and measurement strategies • Best practices for CTV buying & measurement, how this complements growth tactics across mobile and web, and other key learnings from fuboTV • A deep dive on CTV measurement and optimization strategies via AppsFlyer + Roku
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