SKad Network 4.0: Evolution or revolution?

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Presented by

Minnie Katzen Mayer

About this talk

In WWDC 2022, Apple announced a number of updates to SKAdNetwork that will be available in SKAN version 4.0 later this year. Join a panel of experts from AppsFlyer, Match Group, Supercell and Liftoff as they weigh in on the expected changes, how they can be leveraged, and how advertisers are dealing with SKAN challenges today.

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