Name: Automating your Creative Ecosystem - Theresa Regli at Henry Stewart events
Start: 2021-12-16T10:59:00Z
End: 2021-12-16T10:59:50.000Z
Location: BrightTALK
Rating: 0

CHILI publisher is the most advanced and flexible editing platform that converts designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack and leveraging data from DAM, PIM systems, XML feeds, and other API-based sources. With its user-friendly online editor, you can create designs from within the template, for virtually any digital print process, digital ad or ecommerce platform with lockable elements to protect your brand.

Hours of manual time is spent by marketers and graphic designers creating dynamic promotional campaigns that could be fully automated and fed and controlled by product data and digital asset management systems. In today's fast-moving consumer markets, marketing organizations look to automation systems in the Martech stack to alleviate all this manual work to get to market faster with promotions and offers. Smart template automation is new to the business stack and it's changing the game.

Join our webinar with our partner 4ALLPORTAL to learn how Smart Templates leverage the power of DAM/PIM data to speed up social media campaigns and dynamic print output with time-saving best practices for consumer brands.

Dominic Vieregge, Sales and Marketing Director at 4ALLPORTAL together with Gerd Van Gils, Account Executive at CHILI publish will show how you can leverage Smart Templates combined with PIM/DAM data to automate digital and print output creation.

Managing DAM & PIM data for Smart Templates in hyper-speed dynamic promotions

Airbus struggled with having a high number of creatives working on marketing activities across the globe and maintaining strict brand guidelines. To tackle this problem, they realized that they needed an asset-driven software solution that connected a vast grid of data with a browser-based tool anyone could utilize with the right training. The solution? A Brand Portal powered by CHILI publish Smart Templates. 

In this webinar, Thomas Julé, Digital Project Lead at StillGeek, explains how by utilizing templatization through CHILI publisher, the new Brand Portal embedded all of Airbus' key branding in one platform. This allows marketers and other users to be more efficient and maintain and control brand guidelines globally.

Additionally, the Brand Portal and the CHILI publish integration has allowed Airbus to scale their graphic production, saving time while simultaneously reducing costs: 

-Self-service platform to create on-brand marketing collateral 
-Decreased production costs
-Personalized and localized marketing campaigns at scale
-User-friendly and safe platform accessible from anywhere
-Dynamic, asset-driven templates ready to be edited

Watch this webinar to learn how StillGeek created a Brand Portal with CHILI publish to optimize and scale graphic production for Airbus.

How Airbus created a Brand Portal with customizable Smart Templates

Die Nachfrage nach individueller Anpassung, Lokalisierung und Personalisierung zwingt Kreativteams dazu, eine beeindruckende Anzahl von Designvarianten zu entwerfen. Angesichts schrumpfender Budgets und immer kürzerer Fristen ist die Vereinfachung und Automatisierung des kreativen Prozesses wichtiger denn je.

Sehen Sie sich diese Webinar-Aufzeichnung an, um:

-Grafikproduktionsteams in die Lage zu versetzen, mit einer Plattform zur kreativen Automatisierung Inhaltsvarianten zu erstellen.

-Entdecken Sie, wie intelligente Vorlagen die Einhaltung von Markenrichtlinien erleichtern,

Erfahren Sie, wie Sie die Erstellung digitaler und gedruckter Grafiken skalieren können, um das Online- und In-Store-Erlebnis Ihrer Kunden zu verbessern.

-Nutzen Sie Daten und Assets mit einem DAM, PIM oder anderen Datenquellen, um Ihre Grafikproduktion weiterzuentwickeln.

- Automatisches Generieren von Designvarianten und Verkürzung der Genehmigungszyklen bei gleichzeitiger Kostenreduzierung und Fehlervermeidung

Vereinfachen und automatisieren Sie die kreative Produktion

Franchise marketing requires maintaining a strong, consistent, and recognizable brand while the allowing the franchisee to enjoy a certain degree of autonomy to create localized marketing campaigns. Creative Automation gives franchisees the tools they need to localize and customize their marketing materials, while staying on-brand.
 
During this webinar, our partners Precision Marketing and Dot It Restaurant Fulfilment, experts in the franchise marketing industry; will show how Smart Templates maximize online tools for offline engagement and how big players in restaurant fulfilment, food & drinks industry tackle their design challenges:
 
-Jarod Joyce, Creative Director at Dot-It Restaurant Fulfilment will show how they create marketing and allow their clients to enjoy real-time editing and creating through Smart Templates and their Brand Portal in the food & drinks industry for Which Wich.
-Gary Howard, CTO at Precision Marketing, will demonstrate how they help Subway link the physical and digital experience for customers by making static print dynamic again for more flexible and scalable marketing assets.
 
Scaling your franchise restaurant marketing activities is possible by tapping into creative automation, delivering a self-service platform where everyone can create designs respecting the brand guidelines and better leveraging data to its full potential.

How Subway and Which Wich scale graphic production

La demande d’adaptation, de localisation et de personnalisation pousse les équipes créatives à proposer un nombre impressionnant de variantes de conception. Avec des budgets en baisse et des délais toujours plus courts, la simplification et l’automatisation du processus de création sont désormais plus essentielles que jamais.

Regardez l'enregistrement de ce webinaire pour :
-Permettre aux équipes de production graphique d'adapter les variantes de contenu grâce à une plate-forme d'automatisation créative.
-Découvrir comment les gabarits intelligents permettent de suivre facilement les directives des marques,
-Apprendre comment faire évoluer la création de graphiques numériques et imprimés pour améliorer l'expérience de vos clients en ligne et en magasin.
-Exploitez les données et les actifs avec un DAM, un PIM ou d'autres sources de données pour faire évoluer votre production graphique.
-Générer automatiquement des variantes de conception et de limiter les cycles d’approbation tout en réduisant les coûts et en éliminant les erreurs

Simplifiez et automatisez la production graphique

This webinar is a recording from Theresa Regli's intervention at Henry Stewart event DAM sessions. 

Digital asset management (DAM) systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. However, companies are struggling to create impactful multi-channel marketing campaigns at scale in a timely manner. To achieve the marketing success big brands and agencies really need, they are going to have to bring other technologies into the picture.
 
In this webinar, Theresa Regli, explains what technologies you need to invest in to make your DAM system more intelligent and:
-How a smart presentation layer enables MarTech 2.0
-How to reduce workloads, speed up asset creation and ensure the most effective images are delivered to e-commerce systems and retail partners.
-What the "holy grail" MarTech 2.0 stack looks like
-The art and science behind targeted assets
 
With some great examples and best practices, Theresa's methodology shows the steps required to distribute multi-channel personalized assets at scale.

Adding intelligence to your DAM

Companies can maximize their Marketing ROI by automating repetitive processes in their marketing asset production. Don't you believe it? Our customers have been reaping the benefits of a Creative Automation platform by optimizing their graphic production process. They could speed up the T2M for the entire team and free up time for their creative teams to focus on high-value work.

What advantages a Creative Automation platform has for marketers? It allows for personalization and localization at scale:

-Personalization enables marketing professionals to tailor a campaign or piece of marketing collateral based on data/knowledge the team has on generic personal preferences or commonly shared traits of their customers.
-Localization means that local marketing teams can take centralized artwork from a PIM or DAM and adapt it as they see fit to the local market while protecting the brand. 

Join this webinar to learn about what roles, platforms services and approach you'll need to test it out in a POC format and what's next to take your marketing production to full scale.

Bram Verniest, Co-Founder and Chief Evangelist, together with Thomas Brouns, Product Owner Custom Projects at KAN Design will show you how Creative Automation boosts your capacity to deliver impactful campaigns at scale.

How Creative Automation works at scale

BMW has franchises all over the world which made working with multiple creative agencies, dealers and internal marketing and creative teams across countries hard to keep up. In order to protect their brand and maximize their Marketing ROI when creating local marketing campaigns, BMW turned to BrandMaster, a leading international name in brand management and CHILI publish. 

In this webinar recording, Ola Norman, Global Account Manager at BrandMaster, will show how BMW now uses a brand platform to easily create powerful and on-brand marketing materials for their campaigns. The benefits of using this CHILI publish-powered brand portal for BMW are: 

-Franchisees can customize BMW marketing collateral while protecting the brand guidelines
-Faster go-to-market 
-Personalized marketing campaigns at scale 
-Empower local creative and marketing teams to turn the visual into the needed output in a few clicks
-Reduced approval and review cycles without compromising the brand
-Easy integration with their existing MarTech

Join us to learn how you can implement BMW's best practices to take your marketing production to the next level!

How BMW keeps their brand powerful, healthy and consistent

La plupart des équipes créatives passent entre 30 et 50 % de leur temps à gérer le processus manuel d'adaptation du design, formant ainsi un goulot d'étranglement créatif qui finit par compromettre l'agilité d'une agence ou d'une équipe de marketing. L'automatisation créative leur fournit les outils nécessaires pour faire évoluer la production créative tout en respectant les directives de la marque. 

L'automatisation de création graphique a un tel potentiel, en particulier pour les créatifs qui veulent gagner du temps et revenir aux tâches créatives qui les inspirent. C'est pourquoi tant d'entreprises constatent les avantages de l'utilisation d'un portail de marque alimenté par l'éditeur CHILI et rempli de modèles intelligents.

Kevin Goeminne, PDG de CHILI publish, partagera son point de vue sur le futur et expliquera pourquoi les créatifs doivent élargir leur éventail de compétences grâce à l'automatisation créative.

Le futur de l'automatisation de la création graphique

Die meisten Kreativteams verbringen 30-50 Prozent ihrer Zeit mit der Verwaltung des manuellen Prozesses der Designanpassung und bilden somit einen außerordentlichen Engpass, der schlussendlich die Agilität eines gesamten Teams beeinträchtigt. Kreative Automatisierung schafft hier einen Ausweg mit effektiven Tools, die Kreative beispielsweise bei der Skalierung im Prozess der Grafikerstellung benötigen, unter Einhaltung der Markenrichtlinien. 

Kreative Automatisierung steht für Zeitersparnis und Fokus für Alle, die sich gezielt ihren täglichen innovativen Herausforderungen stellen. Daher erkennen bereits viele Unternehmen weltweit den Mehrwert in Smart Templates und profitieren nachweislich von den umfangreichen Möglichkeiten, die der marktführende CHILI-Publisher anbietet.

Gerd van Gils, Account Executive bei CHILI publish, teilt seine Sicht auf die Zukunft der kreativen Automatisierung und erläutert im Webinar, warum die kreative Szene ihre Expertise jetzt erweitern muss.

Die Zukunft der kreativen Automatisierung

Return on Creativity (ROC) - the total amount of profit to be gained from optimizing your graphic production flow with Creative Automation.  

The retail industry is forecast to grow more than 5% in the next five years, 16.3% of total retail sales will be conducted online. With stores delivering over 80% of all retail sales, is your personalization engine up to par for the anticipated ‘roaring 20’s consumerism’? Discover the efficiencies that can get your brand to market faster.  

Join this webinar if you want to learn how to: 
- Deliver better & faster graphics, whether you’re a designer or a marketer 
- Lead, not lag in terms of team & brand optimization 
- Calculate, not guesstimate the actual benefits of introducing Creative Automation in your way of working

Maximize your Marketing ROI with Creative Automation

Most creative teams spend between 30-50% of their time managing the manual process of design adaptation, forming a creative bottleneck that ultimately compromises the agility of a marketing agency or team. Creative Automation provides them with the tools they need to scale creative production while respecting the brand guidelines. 

Kevin Goeminne, CEO at CHILI publish, will share his view on the future and why creatives need to expand their skillset with creative automation. Creative automation has so much potential, especially for creatives who want to save time and get back to the creative tasks that inspire them. That’s why so many businesses are seeing the benefits of leveraging a CHILI publisher-powered brand portal full with Smart Templates.   

Register to this webinar to learn: 
*  What does creative automation mean? 
*  The difference between creative automation and creative design. 
*  What is a smart template?  
*  How can you help brands go faster to market?  
*  How can you help brands with creative automation as the (inhouse) agency?  
*  How can you help brands with creative automation as a printer?

The future of Creative Automation: Faster, more personalized graphic production

This webinar is a recording from Theresa Regli's intervention at Henry Stewart event DAM sessions. 

While you can't automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. Let's have a look at what parts of the creative ecosystem are most ripe for automation. In particular, we'll focus on scaling localization and personalization for multi-channel.

Creative automation has become an imperative for brands to quickly deliver customized graphics at scale for multichannel marketing, and this webinar shows how by automating your graphic production process, your creative teams will be able to deliver more, and more targeted, content and campaigns at scale.

Automating your Creative Ecosystem - Theresa Regli at Henry Stewart events

Marketing

Marketing Automation

Campaign Automation

Automation

Content Creation

Content Marketing

Digital Experience

MarTech

Personalization

Content Management

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Automating your Creative Ecosystem - Theresa Regli at Henry Stewart events

Presented by

About this talk

More from this channel