How Creative Automation works at scale

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Presented by

Thomas Brouns, Product Owner Custom Projects at KAN Design & Bram Verniest, Co-Founder and Chief Evangelist at CHILI publish

About this talk

Companies can maximize their Marketing ROI by automating repetitive processes in their marketing asset production. Don't you believe it? Our customers have been reaping the benefits of a Creative Automation platform by optimizing their graphic production process. They could speed up the T2M for the entire team and free up time for their creative teams to focus on high-value work. What advantages a Creative Automation platform has for marketers? It allows for personalization and localization at scale: -Personalization enables marketing professionals to tailor a campaign or piece of marketing collateral based on data/knowledge the team has on generic personal preferences or commonly shared traits of their customers. -Localization means that local marketing teams can take centralized artwork from a PIM or DAM and adapt it as they see fit to the local market while protecting the brand. Join this webinar to learn about what roles, platforms services and approach you'll need to test it out in a POC format and what's next to take your marketing production to full scale. Bram Verniest, Co-Founder and Chief Evangelist, together with Thomas Brouns, Product Owner Custom Projects at KAN Design will show you how Creative Automation boosts your capacity to deliver impactful campaigns at scale.

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CHILI publisher is the most advanced and flexible editing platform that converts designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack and leveraging data from DAM, PIM systems, XML feeds, and other API-based sources. With its user-friendly online editor, you can create designs from within the template, for virtually any digital print process, digital ad or ecommerce platform with lockable elements to protect your brand.