How BMW keeps their brand powerful, healthy and consistent

Presented by

Tim Daisy, Account Executive at CHILI publish

About this talk

BMW has franchises all over the world which made working with multiple creative agencies, dealers and internal marketing and creative teams across countries hard to keep up. In order to protect their brand and maximize their Marketing ROI when creating local marketing campaigns, BMW turned to BrandMaster, a leading international name in brand management and CHILI publish. In this webinar recording, Ola Norman, Global Account Manager at BrandMaster, will show how BMW now uses a brand platform to easily create powerful and on-brand marketing materials for their campaigns. The benefits of using this CHILI publish-powered brand portal for BMW are: -Franchisees can customize BMW marketing collateral while protecting the brand guidelines -Faster go-to-market -Personalized marketing campaigns at scale -Empower local creative and marketing teams to turn the visual into the needed output in a few clicks -Reduced approval and review cycles without compromising the brand -Easy integration with their existing MarTech Join us to learn how you can implement BMW's best practices to take your marketing production to the next level!

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CHILI publisher is the most advanced and flexible editing platform that converts designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack and leveraging data from DAM, PIM systems, XML feeds, and other API-based sources. With its user-friendly online editor, you can create designs from within the template, for virtually any digital print process, digital ad or ecommerce platform with lockable elements to protect your brand.