How Airbus created a Brand Portal with customizable Smart Templates

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Presented by

Thomas Julé, Digital Project Lead at StillGeek

About this talk

Airbus struggled with having a high number of creatives working on marketing activities across the globe and maintaining strict brand guidelines. To tackle this problem, they realized that they needed an asset-driven software solution that connected a vast grid of data with a browser-based tool anyone could utilize with the right training. The solution? A Brand Portal powered by CHILI publish Smart Templates. In this webinar, Thomas Julé, Digital Project Lead at StillGeek, explains how by utilizing templatization through CHILI publisher, the new Brand Portal embedded all of Airbus' key branding in one platform. This allows marketers and other users to be more efficient and maintain and control brand guidelines globally. Additionally, the Brand Portal and the CHILI publish integration has allowed Airbus to scale their graphic production, saving time while simultaneously reducing costs: -Self-service platform to create on-brand marketing collateral -Decreased production costs -Personalized and localized marketing campaigns at scale -User-friendly and safe platform accessible from anywhere -Dynamic, asset-driven templates ready to be edited Watch this webinar to learn how StillGeek created a Brand Portal with CHILI publish to optimize and scale graphic production for Airbus.

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CHILI publisher is the most advanced and flexible editing platform that converts designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack and leveraging data from DAM, PIM systems, XML feeds, and other API-based sources. With its user-friendly online editor, you can create designs from within the template, for virtually any digital print process, digital ad or ecommerce platform with lockable elements to protect your brand.