How Subway and Which Wich scale graphic production

Presented by

Tim Daisy, Account Manager at CHILI publish

About this talk

Franchise marketing requires maintaining a strong, consistent, and recognizable brand while the allowing the franchisee to enjoy a certain degree of autonomy to create localized marketing campaigns. Creative Automation gives franchisees the tools they need to localize and customize their marketing materials, while staying on-brand. During this webinar, our partners Precision Marketing and Dot It Restaurant Fulfilment, experts in the franchise marketing industry; will show how Smart Templates maximize online tools for offline engagement and how big players in restaurant fulfilment, food & drinks industry tackle their design challenges: -Jarod Joyce, Creative Director at Dot-It Restaurant Fulfilment will show how they create marketing and allow their clients to enjoy real-time editing and creating through Smart Templates and their Brand Portal in the food & drinks industry for Which Wich. -Gary Howard, CTO at Precision Marketing, will demonstrate how they help Subway link the physical and digital experience for customers by making static print dynamic again for more flexible and scalable marketing assets. Scaling your franchise restaurant marketing activities is possible by tapping into creative automation, delivering a self-service platform where everyone can create designs respecting the brand guidelines and better leveraging data to its full potential.
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CHILI publisher is the most advanced and flexible editing platform that converts designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack and leveraging data from DAM, PIM systems, XML feeds, and other API-based sources. With its user-friendly online editor, you can create designs from within the template, for virtually any digital print process, digital ad or ecommerce platform with lockable elements to protect your brand.